2014 Subaru Outback 2.5i Limited on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru brought back its best rally racing look

Every car has a color combination that suits it best, one that just fits and flatters. For the Subaru WRX STI, it's blue and gold. At the 2019 North American International Auto Show in Detroit, Subaru revealed it is bringing back its iconic motorsports livery for the 2019 season with a modern interpretation of the blue and yellow star cluster graphic, complemented by gold wheels. It also announced it is reorganizing its motorsport division's structuring. The WRX STI has been seen in numerous colorways throughout the years. One of the main patterns last year was a graphic-heavy assortment of gray and white, accented by either yellow, red or blue. But for 2019, Subaru is following its heart and returning to one of the brand's most classic looks. According to Subaru, the colorway is inspired by the World Rally teams of the '90s and '00s. It features WR Blue Pearl and 13-spoke gold wheels. A massive yellow star cluster logo stretches across the front and rear doors and bleeds onto the rear arches. The sweeping comet design starts at the front quarter and across the B-pillar and roof. Furthermore, the red STI logo is seen all over the car, in places such as the front air intake, the roof scoop, and on the rear wing panel. Small dark blue star clusters on the front and rear sides of the car add more texture to the design, as well as bright yellow Subaru and Subaru Motorsports banners. After Subaru's performance division Subaru Technica International celebrated its 30th anniversary last year, Subaru is renaming its motorsports arm. Now aptly called Subaru Motorsports, Subaru plans to expand into more racing divisions, beyond its typical participation. Fans will have to wait a couple of months to see the gorgeous blue, yellow, and gold scheme. Subaru will debut the new car March 15 at Missouri's Rally at the 100 Acre Wood as part of the American Rally Association's 2019 National Championship Series. Related Video:

Subaru Impreza shows off 360-degree passing technique

Leave it to a Subaru WRX to find a new way to improve the art of passing. This dash cam vid shows a white WRX pirouetting past our recording car and somehow straightening out before either sliding off the road or slamming into the car ahead. If this were a standard move in rally racing, the WRC would be bigger than NASCAR.
Like most dash cam vids, we don't know where it was shot (Russia's always a good bet) or what the circumstances were (did the driver spin on purpose or was the 360-degree slide accidental?), but the remarkable feat was caught on camera and uploaded to YouTube, preserving it for an Internet eternity. Scroll below to watch the twist yourself, and don't try this at home!