2014 Subaru Outback 2.5i Limited on 2040-cars

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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

2014 Subaru Forester XT

Hitting The Mainstream Sweet Spot
The Forester does quite a bit of heavy lifting for Subaru. What was once a plucky little all-wheel-drive utility box has matured into a competitive crossover that accounts for a quarter of the company's total sales in the US. With those numbers continuing to swell even in the third generation's twilight hours, engineers and designers found themselves in the unenviable position of being asked to fix what ain't broke. Rather than reinvent the company's workhorse from the ground up, as we say in our first look at the CUV, Subaru honed the Forester to offer better fuel efficiency, more usable space and a more refined drive.
In doing so, the automaker hopes to toe that delicate line between luring in new devotees to the cult of Pleiades and keeping the brand's longtime fans smiling. While the fourth-generation Forester may have lost some of its trademark pluckiness in the pursuit of a more mainstream existence, there's no denying this is a more sorted vehicle than its predecessors. Make no mistake, the 2014 Forester is keen to carve out a larger chunk of the ever-plumping CUV market for itself, and for the first time in its history, it has the muscle to do so.

WRX Concept gets walkaround with Subaru design boss Osamu Namba

The Subaru WRX Concept was the only concept car to be mentioned among our Editors' Choice favorites for New York Auto Show debuts this year - snagging the No. 3 spot nonetheless - due to what it could mean to the future of Subaru if it indeed becomes a reality. Now that we've caught our breath from walking countless miles through the Javits Center, Subaru has released a brief video of design boss Osamu Namba describing some of the exterior styling elements of the sporty concept sedan.
While this video is just your basic walkaround that gives no mention of the concept's inspiration or what we can expect from the next-generation WRX, it is still fun to watch Namba explain many of the car's design elements including the more aggressive face, the quadruple exhaust outlets and the signature flared wheel arches and side outlet fender vents. If you liked the WRX Concept as much as we did, scroll down to watch this short video.