2011 Subaru Outback 2.5i Prem Awp/pwr Moon All Wheel Drive 2.5l H4 16v Automatic on 2040-cars

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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2016 Subaru WRX: Is this successor worthy of the crown?

I was leasing a 2012 Subaru WRX, a car I had wanted since forever. When the lease was up, I decided to trade it in and get another WRX, a 2016 model. Now that I've put over 7,500 miles on the new one, I can offer a fair comparison of the previous-generation model and newest model. While the basic DNA is the same – turbocharged boxer engine + symmetrical all-wheel drive – these cars look and feel rather different. Exterior The prior model WRX ran from 2008 to 2014. In 2011, though, Subaru upped the ante by giving its rally-inspired baby a widebody look similar to the STI variant. The WRX was offered as either a sedan or a hatchback. I opted for the hatchback version because of the extra cargo space, and I felt it looked better than the sedan. I loved the look of this car, especially in the classic World Rally Blue paint. The flared fenders, hood scoop, and quad exhaust tips made for one aggressive-looking machine. It definitely stood out from the crowd. The new model, on the other hand, introduced in 2015, is only offered as a sedan. It blends into the crowd for the most part, but I think the front end looks great and the side profile looks sleek. At the rear, Subaru did a nice job with the stainless steel exhaust tips versus the old model's unfinished tips, but the taillight design is nothing special. The low-profile trunk spoiler is a nice touch. The 18" wheels on the Premium and Limited models look sharp, though they're a bit on the heavy side. Interior The previous generation WRX was criticized for its spartan interior, but I didn't mind it. I liked the simplicity. Everything was easy to use, whereas newer cars have a bit of a learning curve with infotainment systems and whatnot. The red stitching and WRX-embroidered seats added some uniqueness to the car. The fit & finish weren't great, though. There was a rattling sound coming from the driver's side A-pillar that I had to fix. Subaru did a good job with the new model's interior. It feels more elegant than aggressive. The climate control knobs have a nice feel and weight to them, and the steering wheel is superb. There's a digital display on the gauges, a small screen on top of the dash, and Subaru's Starlink system for radio and phone. A back-up camera is standard and displays on the Starlink's 6.2" screen for 2016, which has been a surprisingly nice perk to have.

Subaru mulling three-row utility, upscale versions of existing models

Subaru was one of few automakers whose sales actually picked up during the recent recession. But now that auto sales are back on track (and expected to hit pre-recession numbers this year), Subaru is trying to come up with new products to fill voids in its current lineup. Wards Auto had a chance to talk to Subaru's director-product manager Ken Lin, who indicated that the automaker is planning to introduce new models this year that will help it attract new buyers without alienating current ones.
The biggest void, of course, is a competitive three-row crossover, a role the Tribeca does not fill in one a very popular segment. Lin said that while there's no current plan to kill off the Tribeca, Subaru is looking at creating a larger three-row CUV with more interior space. In addition to to something big, Subaru is getting ready to bring its customers more luxury with new touring models, but does not anticipate going toe-to-toe with Mercedes-Benz or BMW.
By the end of this year, Subaru will be introducing a new hybrid model, although we don't yet know on which model it will be based. What we do seem to know is that the car will get its power from a nickel metal hydride battery rather than a more modern lithium-ion pack for the sake of simplicity. Finally, Lin mentioned a new product being brought into the sports car segment, but while the article takes this as a hint toward a possible BRZ Turbo, it could also be a reference to the next generation of the WRX and WRX STI.