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2014 Subaru BRZ gets exceedingly modest price increase

Subaru has announced pricing for the 2014 BRZ, and with a $25,595 MSRP, it starts at just $100 more than the 2013 model. The destination charge adds $795 - a $25 increase over 2013 - bringing the total to $26,390.
Aside from the very modest price increase, the 2014 BRZ is essentially the same as its 2013 predecessor. The one notable change for 2014 is that Aha infotainment smartphone integration now comes with the standard navigation system. Subaru is one of the first automakers to include this feature, which delivers smartphone activity such as live news, podcasts and social media news feeds to drivers through the radio.
The rear-wheel-drive BRZ's other features remain the same, and we certainly don't have any complaints about that. It still comes with a 200-horsepower boxer engine, manufacturer-estimated fuel economy of 34 miles per gallon on the highway, 2+2 seating, and options such as dual-zone automatic climate control and heated front seats. Scroll down to get all the 2014 model year details in Subaru's press release.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Subaru says Forester logs 8,000 JDM orders in first month, 4x expectations

The 2014 Subaru Forester is not on sale yet here in the US, but it has been on sale in Japan since the middle of last month. In that time, Subaru says that the 8,149 customer orders it has received have more than quadrupled the original expectation of just 2,000 units.
To go along with these impressive orders so far, Subaru has also provided a breakdown of exactly what initial customers are ordering, and based on the numbers provided, it would appear that early customers are choosing well-equipped models. This includes almost 90 percent of all models being ordered with the new Subaru EyeSight system, and while close to two-thirds of the Forester models are equipped with the base 2.0-liter engine, the turbocharged Forester 2.0XT is the most popular individual trim level accounting for almost 40 percent of the orders out of four available trim levels. It will be interesting to see if this trend continues as more Foresters hit dealers, but this is definitely a good sign for the compact crossover right out of the gate.
There's a brief press release after the jump that gives a full breakdown of customer orders so far in Japan.