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2015 Subaru WRX to get CVT option?

The 2015 Subaru WRX will make its debut at the 2013 Los Angeles Auto Show next week - that much we know for sure. We'll have all of the official specs very soon, but it seems Jalopnik has stumbled upon an official-looking document that spells out some of the 'Rex's finer details, including the availability of a continuously variable transmission.
Now, before you throw your laptops and phones out the window, know this: a proper manual transmission will still be available. Do remember, the WRX has always had an automatic option, and the move to a CVT for the 2015 model isn't terribly surprising. According to the document, the new WRX will use a 2.0-liter turbocharged flat-four - a change from the 2.5-liter engine in the current car. Subaru also employs a 2.0T boxer engine in the Forester, where it's mated to a CVT. What's more, the Impreza on which the new WRX is based also uses a CVT in favor of a conventional automatic.
Jalopnik points out that the more hardcore WRX STI will use a 2.5-liter turbo-four, and will only be available with a manual transmission. Additionally, there will reportedly be a "launch edition" of the STI, painted in the car's signature WR Blue (fingers crossed for gold wheels!).

2015 Subaru WRX STI

In December, I put the 2015 Subaru WRX through its paces along some incredibly challenging roads in northern California, and to say I walked away impressed wouldn't really do my feelings justice. Say what you will about the way it looks, the new 'Rex is an awesome car, full stop. When it comes to all-weather sports sedans that won't break the bank, it's very tough to beat the WRX.
But then there's its big brother - the STI. The winged wonder. The rally superstar. The car that, to many - and to me - represents all that is right in the world of dirt-and-gravel thrills. Sharp as the WRX has always been, the hardcore STI model has always been a little bit sharper. But in recent years, that hasn't always been a good thing. What I've liked most about the WRX is the fact that it's not an always-on attack missile - it can be forgiving, easy to drive, and if I'm honest, reasonably comfortable. Because of that, in the WRX/STI debate, I've preferred the former for daily driving activities. I've always had a thing for That Wing, but in the outgoing car, the STI was never really far and away a more rewarding car to drive, and it offered exactly zero upgrades in terms of comfort or refinement.
The 2015 WRX is easily the finest example of Subaru's hot hatch sedan to date. But what happens when you try to turn the dial past 11? I headed back to NorCal, including a stop at the historic Mazda Raceway Laguna Seca, to find out.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.