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There's a 2017 Subaru Impreza hatchback, too

The heart of the new Impreza is the new Subaru Global Platform. It's a unique item, partially because it sees Subaru using terms we don't always associate with affordable C-segment hatchbacks and sedans. Agility – a phrase more often reserved for performance vehicles – is a big part of the new platform. The basic suspension layout hasn't changed dramatically, with struts in front and a double-wishbone setup in back, but Subaru is claiming a 50-percent reduction in body roll. The new platform, meanwhile, promises a 70-percent increase in body rigidity compared to the current car. In short, this should be a much more tossable Impreza. And a turn, a more tossable WRX. We likey. It will also be a more powerful car, too, although only just. The new 2.0-liter flat-four engine has been blessed with direct injection, boosting power up from 148 to 152 ponies. Like we said, only just. Subaru was cagey on transmissions, simply saying that "highline trims" would get a Lineartronic CVT with a seven-speed manual mode. View 11 Photos Like the current Impreza, the updated model will be offered in base, Premium, Sport, and Limited trims. We're taking particular note of the Sport, which gets 18-inch wheels, a unique suspension tune, and active torque vectoring. It should make for an entertaining package, although customers aching for something more comfortable should look to the nicely equipped Limited. The top-end trim adds a power driver's seat, eight-inch touchscreen, push-button start, a Harmon/Kardon stereo, leather upholstery, and 17-inch wheels. Subaru's awesome EyeSight safety system will also be offered, too. The 2017 Impreza goes on sale later this year, following this week's New York Auto Show debut. 2017 Subaru Impreza reveal. autoblog.com/new-york-auto-show Posted by Autoblog on Tuesday, March 22, 2016 Show full PR text SUBARU INTRODUCES ALL-NEW, U.S.-BUILT 2017 IMPREZA®; NEW GLOBAL PLATFORM DELIVERS MAJOR GAINS IN HANDLING PERFORMANCE, CRASH SAFETY AND RIDE COMFORT Sedan and 5-Door Styles New Subaru Global Platform Significantly Enhances Safety, Ride Comfort and Agility Award-Winning EyeSight®, Plus New Driver Assist Technologies SUBARU STARLINK® Safety and Security Features and Apps New Subaru Design Language Debuts 2.0-liter Boxer Engine with Direct Injection and Higher Performance First Impreza to be Built in U.S.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Subaru BRZ STI teasers added to Japanese website

Coming Soon. With those two words, Subaru has officially dropped a confirmation bomb on our expectations for a higher performance version of the much-loved BRZ coupe, known, of course, as the Subaru BRZ STI. Two teaser images are being shown on the Japanese web-side home of STI along with the promise of 'coming soon,' and there's also a rather lovely looking set of twisty roads with the words 'Purity of Handling.'
There's not much we can glean from the two teaser images, but we're expecting an aggressive body package to go along with a significant increase in horsepower from the BRZ STI. We're also not totally clear on what 'coming soon' really means - the auto show season will be kicking off in full swing this fall, and we wouldn't be surprised to see a debut in Los Angeles. That said, you'll know more just as soon as we do.