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Subaru readying special-edition BRZ

Another week coming to a close brings another rumor of a potential hotted-up version of the Subaru everyone wants to turbocharge, the BRZ.
A fresh rumor out of the Car and Driver offices makes the claim that a new, special-edition BRZ model will be offered up within the next few months. Word is that the new model will not get similar upgrades to the recent BRZ tS (seen above) for the Japanese market, meaning we're likely in for a cosmetic update instead of a functional one.
The looks of the tS could still be in the cards, however, meaning swapped-out lip spoiler, wheels and even STI badging might be on the way.

Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

We're going to drive Subarus through Patagonia

Later this month, Chris McGraw and I are going on an adventure. We're heading to South America with Subaru to drive cars through the wilderness, including the gorgeous landscape of Patagonia. It'll sort of be like that Top Gear episode, just without, you know, all the bad stuff (we hope). Since this is truly a once-in-a-lifetime opportunity, we're doing a huge blowout of coverage, and we want to bring you along for the ride. From February 16-21, we'll be posting video updates and a ton of social media coverage, so be sure to watch the Autoblog site as well as our YouTube, Facebook, Instagram, and Twitter feeds for all of the latest sights and sounds from our amazing trip. Of course, we'll have a big feature story wrapping the whole experience up, after we get back and shake off some of the jet lag. We're stoked, and we hope you're just as excited to virtually come along for the ride. Stay tuned.