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Subaru WRX STI EJ20 Final Edition a Japan-only goodbye

Just before Subaru stopped selling the WRX STI in the UK and Continental Europe, the automaker released 150 examples of a WRX STI Final Edition for the UK. Now that the Japanese-market WRX STI is about to give up its 2.0-liter EJ20 flat-four engine, the company's repeated the gesture. Subaru will produce 555 of the WRX STI EJ20 Final Edition for buyers in Japan, celebrating the motor that's served for 30 years in turbo and non-turbo forms in a bag of Subie models ever since it found a home in the 1989 JDM Legacy sedan. We'll guess the production figure recalls Subaru's blue and yellow World Rally Championship livery when State Express cigarette brand 555 sponsored the multiple-championship-winning team from 1993 to 2004.  This take on the turbocharged EJ20 rocks 304 horsepower and 311 pound-feet of torque. Those aren't output numbers to make a statement, seeing as they're less than the 325 horses and 318 lb-ft in the special edition WRX STI S208 from two years ago, and the 320 hp and 320 lb-ft in the S207 from four years ago, both with the same EJ20 engine. The Final Edition does get engine tweaks like mass-balanced pistons, upgraded clutch and flywheel, and a plaque reading "EJ20 Final Edition." Power's sent through a six-speed manual to four 19-inch, gold BBS wheels held back by Brembo brakes. As the automaker did with the S208, the EJ20 Final Edition will only be available through via a lottery application on a local Subaru site between Oct. 24 and Nov. 11, priced at JPY4,521,000 ($41,620 U.S.). After that, orders for other versions of the WRX and STI with the 2.0-liter will only be taken until Dec. 23, 2019. As the WRX STI endgame continues, we're left to wonder what's headed this way in the next-generation model. The EJ25 2.5-liter boxer-four specific to our market will bow out, but competing narratives suspect larger and smaller engines could replace it. At least one report thinks the Levorg wagon's 1.8-liter turbo might power the next WRX — our WRX currently uses the FA20 2.0-liter with 268 horses, and a report from August predicts the next WRX STI to get a more powerful FA20 with 315 horsepower. The new-gen sedan is expected to bow next year before launch in 2021.    

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru to return to Isle of Man with 2015 WRX STI hoping to set new record [w/videos]

This is what it looked like when Mark Higgins set the lap record at the 37.75-mile TT Mountain Course on the Isle of Man in 2011 in a Subaru WRX STI. And it will probably look much the same when Higgins returns to the chunk of land in the Irish Sea to with the aim of breaking his record, set at an average speed of 115.36 miles per hour, but he'll do so in a 2015 WRX STI. As in 2011, he'll drive a mostly stock US sedan fitted with a roll cage, race harness, fire suppression system and upgraded springs and dampers. We're sure he'll be hoping to avoid a repeat of "The biggest moment of my life," though. There's a press release below with more information on the coming attempt, including dates, and we've included a video of that "moment" as well as one of the whole record run. Godspeed, Mr. Higgins. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SUBARU TO DEBUT NEW 2015 WRX STI AT THE ISLE OF MAN TT COURSE AND ATTEMPT NEW FASTEST LAP Thursday 17th April 2014 -- Subaru of America, Inc. announced today that Subaru will return to the fabled Isle of Man TT Races and attempt to beat its own fastest car lap time. The current record of 115.36mph for the iconic 37 3/4 mile TT Mountain Course was set three years ago by Mark Higgins in a (2011) Subaru WRX STI. Higgins will return to drive the new 2015 Subaru WRX STI. The car Higgins will drive is a stock U.S.-spec 2015 WRX STI, with the exception of a roll-cage, race harness, fire suppression system and modified springs and dampers to handle the sustained high speeds of the course. Subaru will also return as a partner with the Isle of Man, renewing its sponsorship of the race. "We are very excited to return for another attempt of the TT course and to be the official car of the TT," said Dominick Infante, National Manager of Product Communications, Subaru of America, Inc. "The Isle of Man is paradise for anyone who appreciates motorsport and there is nothing like the TT road course anywhere else." In his previous attempt on the course, Higgins created one of the most memorable race videos when he had a self-described "moment" at the bottom of Bray Hill at 150 MPH. The video has received almost 10 million views via various media outlets.