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Subaru STI Performance Concept previews a bright BRZ future [w/video]

Subaru unveiled its STI Performance Concept car today at the New York Auto Show, a BRZ-based corner carver that says as much about the future of STI in America as it does about the future of the BRZ. And while this marks the world's first official look at the STI concept, Subaru gave me a preview of the car, and a long description of its significance, on a trip to Japan last month. The Performance Concept sends a tangible message about the motorsports heritage and engineering capability of Subaru Tecnica International. STI started life as the motorsports arm of Subaru parent Fuji Heavy Industries. Appropriately, the concept car uses a racing powerplant. Under the hood is the same turbocharged, 2.0-liter boxer-four that powers the BRZ GT300 from Japan's Super GT series, estimated at around 300 horsepower and 330 pound-feet of torque. But the STI concept is more like the ultimate road version of the BRZ instead of a recapitulation of an existing racecar. Chassis, suspension and braking components can all be found on the Japanese Domestic Market's road-going BRZ tS, for instance. Subaru invited me to drive the tS on that same trip, so stay tuned for a report on that experience later this week. It will pain Subaru fans to hear that this concept is not a defacto preview of a forthcoming turbocharged BRZ STI, at least not in the immediate future. STI has been charged with expanding its presence and reach in the North American market, but the process is going to roll out slowly without jumping straight to a fully realized production vehicle. Stage one of the STI expansion will be a consolidation of parts and aftermarket support in the US. Subaru has offered a pastiche of performance products through its dealerships up to today, including the US-only Subaru Performance Tuning (SPT) parts. In the near term, the company will phase out SPT in favor of STI parts and accessories, meaning you'll be able to purchase a lot of the stuff that the Japanese market has today. And we're talking about parts that actually impact performance, not just STI-badged shift-lever knobs or gas caps. The STI Performance Concept does show that Subaru sees a future for its rear-drive coupe in the American market, and that it wants to cater to enthusiasts. Stage two, which will happen in roughly the next year and a half, is to bring an STI-tuned version of the BRZ to the US, not unlike the JDM BRZ tS.

New Subaru concept crossover EV shown in walkaround video

Subaru held a technology briefing this week in Tokyo where it announced ambitious sustainability goals, but nearly lost amid the discussion of converting its fleet over to electricity was the unveiling of what appears to be an early concept version of a forthcoming battery-electric crossover. Thanks to the Japanese YouTube account LoveCars!TV!, we get a walkaround look. It appears to be Subaru’s version of the crossover EV it is jointly developing with Toyota, to be built atop a flexible platform that can accommodate multiple production vehicles from both brands. What weÂ’re shown is an athletic-looking crossover with its wheels pushed to the corners that borrows design elements, for better or for worse, from Cadillac, the Pontiac Aztek and the Tesla Cybertruck. Up front, the crossover borrows and exaggerates CadillacÂ’s signature squared-off corners and deep fog-light scoops that also reminds us of InfinitiÂ’s Q Inspiration concept from the 2018 Detroit auto show. It opts for narrow LED headlamps, and it notably omits any aesthetic concession to even a faux grille, save for a hexagonal shape outlined by the panel seams. Coupled with the black cladding on the lower bumper, the crossover's face has a certain Batman-logo shape to it. Moving around to the side, we see heavy black cladding — it doesn't appear to be standard plastic, since it reflects light — around the wheel wells, lending them a semi-octagonal shape that evokes the strongest comparison to the polarizing Cybertruck. Coupled with some interesting side creases, the cladding also gives the appearance that the wheel wells bulge out, and that the doors pinch inward, more than they probably do in reality. There are also no door handles or brakes, the side mirrors are rearview cameras and the windows are blacked out, so thereÂ’s nothing to divine about the interior and how far along that is in conceptualization. In back is where things get especially weird and Aztek-like, with a blunt and upright rectangular body panel making up the tailgate underneath a generously long, sloping rear window. ItÂ’s beveled at the top to tuck underneath the rear LED light bar, which stretches the length of the glass, and curved on each end to integrate with the sides. The LED treatment also dives down 90 degrees from the horizontal rear bar and then makes another sharp 90-degree jag to bracket the rear panel in hard-angled brake lights.

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.