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2015 Subaru WRX looks to set a new benchmark in LA

Subaru has just taken the wraps off of the new, 2015 WRX at the 2013 Los Angeles Auto Show. The totally redesigned sedan - the five-door option won't be offered - is more powerful, more fuel efficient (with the right transmission), better looking and more intelligently designed than the car it's replacing.
A new 2.0-liter, direct-injected, turbocharged flat-four sits thumping away under the hood, its top-mount intercooler getting force-fed air by a rather prominent hood scoop. Power output sits at 268 ponies and 258 pound-feet of torque, accessible between 2,000 and 5,000 rpm. While the new car only has a three-horsepower advantage on the current Impreza WRX, it delivers 14 more pound-feet of torque and delivers peak output across a much wider swath of the rev range (the old car netted 244 lb-ft at 4,400 rpm). All this extra grunt comes at a negligible weight penalty - a 2015 WRX with the six-speed manual is just 59 pounds heavier than a 2014 model.
As we said, a six-speed manual is will be available, and as a bonus, it packs one additional cog over the current, 2014 WRX's five-speed DIY transmission. So equipped, the WRX will scamper to 60 in just 5.4 seconds. As for the previously-confirmed continuously variable transmission, it will come with both six- and eight-speed manual shift modes, but will take half a second longer to get to the magical 60-mile-per-hour mark.

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Travis Pastrana puts on blue and gold Subaru jacket again

Travis Pastrana partnered with Subaru for eleven years, the relationship going especially well from 2006 to 2010 when Pastrana won four consecutive Rally America National Championships. They broke up in 2010 to give Pastrana space for his NASCAR fling and a couple of years in Global Rallycross with Dodge.
Giving up on his NASCAR dream last November has made possible a reconciliation with his former automotive love: Subaru has just announced that Pastrana will return to its Rally Team USA for the 2014 Rally America Championship, partnering with veteran team driver and current Rally America champion David Higgins.
Although the season begins later this month in Atlanta, Michigan, Pastrana won't return until the second round in February, the Rally in the 100 Acre Wood in Salem, Missouri. He'll also be at the start of the Global Rallycross round of the X-Games in June, but in a WRX STI this year instead of his erstwhile Dodge Dart. You'll find a press release below with a few more bits of information, and there's always this trip down memory lane...