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Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

2016 Subaru BRZ gets new touchscreen, lower price

Subaru is freshening up its lovable BRZ coupe for 2016, adding a spate of new options and tweaking the price ever so slightly. On the options front, the rear-driver gets a new 6.2-inch touchscreen multimedia system. Like the current car's standard 6.1-inch affair, it offers AM/FM/HD radio, satellite radio, and Bluetooth connectivity. The new system will also play nice with your smartphone, adding integration for Aha, Pandora, iHeartRadio, Stitcher, and a few other more mundane, everyday apps, adding weather and news features. A rear-view camera will also come standard. While the new infotainment system is added across the range, it's the only real change happening for 2016. The Limited trim remains identical to the 2015, offering owners an Alcantara trimmed cabin, with suede and leather seat accents and keyless access, while the car's exterior gets a body-color spoiler and fog lights. Dual-zone climate control, heated seats, and heated mirrors also come standard on the up-market trim. Despite the new 6.2-inch display, Subaru has actually cut prices by $300 on both versions of its two-door model for 2016. The base model kicks off at $26,190, while the Limited rings up at $28,190. Fans of the BRZ's six-speed automatic Philistines can get a two-pedal BRZ for $29,290, which includes the Limited trim equipment. Read on for the official press release, direct from Subaru. Related Video: SUBARU ANNOUNCES PRICING ON 2016 BRZ® MODELS SUBARU STARLINK™6.2"Multimedia System standard across all lines Priced $300 lower than previous model year Rear Vision Camera now standard Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2016 BRZ line. Starting at $25,395, the BRZ, powered by a 200-horsepower 2.0-liter BOXER engine, marks a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. Available in Premium or Limited trim, BRZ models boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential. For 2016, the BRZ receives the SUBARU STARLINK 6.2" Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack.

2016 Subaru WRX: Is this successor worthy of the crown?

I was leasing a 2012 Subaru WRX, a car I had wanted since forever. When the lease was up, I decided to trade it in and get another WRX, a 2016 model. Now that I've put over 7,500 miles on the new one, I can offer a fair comparison of the previous-generation model and newest model. While the basic DNA is the same – turbocharged boxer engine + symmetrical all-wheel drive – these cars look and feel rather different. Exterior The prior model WRX ran from 2008 to 2014. In 2011, though, Subaru upped the ante by giving its rally-inspired baby a widebody look similar to the STI variant. The WRX was offered as either a sedan or a hatchback. I opted for the hatchback version because of the extra cargo space, and I felt it looked better than the sedan. I loved the look of this car, especially in the classic World Rally Blue paint. The flared fenders, hood scoop, and quad exhaust tips made for one aggressive-looking machine. It definitely stood out from the crowd. The new model, on the other hand, introduced in 2015, is only offered as a sedan. It blends into the crowd for the most part, but I think the front end looks great and the side profile looks sleek. At the rear, Subaru did a nice job with the stainless steel exhaust tips versus the old model's unfinished tips, but the taillight design is nothing special. The low-profile trunk spoiler is a nice touch. The 18" wheels on the Premium and Limited models look sharp, though they're a bit on the heavy side. Interior The previous generation WRX was criticized for its spartan interior, but I didn't mind it. I liked the simplicity. Everything was easy to use, whereas newer cars have a bit of a learning curve with infotainment systems and whatnot. The red stitching and WRX-embroidered seats added some uniqueness to the car. The fit & finish weren't great, though. There was a rattling sound coming from the driver's side A-pillar that I had to fix. Subaru did a good job with the new model's interior. It feels more elegant than aggressive. The climate control knobs have a nice feel and weight to them, and the steering wheel is superb. There's a digital display on the gauges, a small screen on top of the dash, and Subaru's Starlink system for radio and phone. A back-up camera is standard and displays on the Starlink's 6.2" screen for 2016, which has been a surprisingly nice perk to have.