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Impreza 5-door concept headlines Subaru's Tokyo lineup

Subaru is planning a whole raft of new debuts for the upcoming Tokyo Motor Show. One of them we've already seen in the updated Forester crossover. But that's just the tip of the proverbial iceberg when it comes to Fuji Heavy Industries' plans for the Japanese expo. Leading the lineup will be two brand-new concepts. Subaru will be showcasing a conceptual preview of the next-generation Impreza. The five-door hatchback is so far only being shown in sleek and shapely design renderings, so we'll have to wait as the show approaches to see more. But from what little we can see so far, the hatchback looks promising. Along with the Impreza is the hybrid Viziv Future concept, which builds on previous Viziv design studies in a crossover form that just might preview the upcoming replacement for the Tribeca. The sporty crossover concept is rendered in a muscular-looking take on typical Subaru style, in white with metallic and orange accents inside and out. A full glass sunroof lets the light into the thoroughly modern cockpit, with a large dashboard monitor and four individual bucket seats accessed by conventional front doors and what look like van-like, pillar-less sliding rear door like you might see on a Ford B-Max. The concept is fitted with a bike rack, automated driving is provided by the next-generation EyeSight system, and motivation comes from a turbocharged hybrid setup. This being a Subaru, it naturally features all-wheel traction, but it's provided through the road thanks to the electric motor on the rear axle. Other features of the Subaru pavilion in Tokyo include a luxed-up version of the WRX S4 dubbed SporVita, with an Italian leather interior. Other interior trim, 18-inch wheels, and a raft of otherwise optional equipment comes part of the package which will also bee seen on the Legacy. There'll be a few more new debuts – including new versions of the XV, Levorg, and WRX STI S207 – to be revealed later this month, along with the BRZ GT300 that Subaru fields in the Super GT series. Related Video: Subaru Exhibition Outline of the 44th Tokyo Motor Show 2015 October 7, 2015 Tokyo, October 7, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will unveil two new concept cars at the 44th Tokyo Motor Show 2015 (Press Days: October 28 and 29; General Public: October 30 to November 8).

West Coast labor dispute hampers Japanese automakers' US plants

The ongoing labor dispute between the International Longshore and Warehouse Union and port owners along the West Coast is starting to affect more Japanese automakers building vehicles in the US. The issue already forced Honda and Subaru to take the expensive option of airlifting some parts into the US weeks ago, and according to USA Today, Toyota and Nissan have begun doing so, as well. The choice hasn't been cheap, though, and Subaru's chief financial officer estimated that the decision cost around $60 million more per month than sending components by cargo ship. The effects continue to radiate, according to USA Today, and shortages of some models are possible. Honda is slowing production at its factories in Ohio, Indiana and Canada because the automaker doesn't have enough transmissions and electronics for some vehicles. Toyota already cut back on overtime at some factories. Nissan has only seen a small effect from the issue, though, because of its local suppliers. Dock workers and port owners have been negotiating on a new contract since last year, and the union has organized work slowdowns in response. According to USA Today, the automakers could move shipments to Canada or Mexico, but it would take longer for parts to arrive. News Source: USA TodayImage Credit: Mark Ralston / AFP / Getty Images Earnings/Financials Plants/Manufacturing UAW/Unions Honda Nissan Subaru Toyota shipping port labor dispute

Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.