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2015 Subaru WRX: Road trip to Maine [w/video]

After driving one of the best sport compacts on the market to one of the best-driving-roads states in the Union, who'd have thought that one of my big takeaways would be... great fuel economy? And yet, after putting more than 2,200 miles on our long-term 2015 Subaru WRX, driving from Ann Arbor, MI, to The Great State of Maine and back, my overall fuel consumption figures were almost as baffling as the premium-gasoline prices throughout Canada. In the early part of the now-past autumn, my wife Molly and I were happy to make use of the long-term WRX for our annual road trip from Michigan to Maine. Our goal, as ever, was to fit as much hiking, boating and lobster eating as we could into a one-week span. And, with the sporting Scoobie as our ride this time, I also hoped to spend time bombing down some of my favorite roads through the White Mountains. Anyone that pays attention to the industry knows that New England is a hot spot for Subaru sales, but it turns out that the WRX is just about tailor made for enjoying the best of Maine, too. First up, though – as it was the most surprising to me – is the fuel economy story. I knew going into the trip that I'd log more than two grand on the odometer, but I never expected the returns to be quite so positive as they ended up netting out. My total observed economy over 2,226 miles was 28.38 miles per gallon, or just a fraction better than the EPA estimated highway number of 28 mpg. How'd I do that? My total observed economy over 2,226 miles was 28.38 miles per gallon. Well, for starters, the stretch of Canadian highway between Michigan and Vermont is exceptionally long, flat, straight and dull. Excepting the inevitable traffic around Toronto, the trip is mostly of the "set it and forget it" variety, typically at a cruise of about 72 miles per hour (so as not to attract the Mounties). Doing that haul, I had one tank of premium (15.9 gallon capacity) last for 466 miles, running a trip-best 31.9 mpg. Considering that the Canadian petrol was running me roughly five American bucks per gallon, I appreciated the Subie's newfound frugality. One small issue, tangentially related to fuel, did crop up on the road. The WRX's gas door stopped popping open when I pulled the lever after my second fill up. As it turned out, there is a technical service bulletin out for this very issue, which was looked after as soon as we got back to the States.

2015 Subaru Outback

Realistically, many enthusiasts give horrible, horrible car buying advice. They will recommend something bizarre, inappropriately high performance, compromised or utterly impractical for a given consumer's needs, and they'll almost never recommend something that makes sense. And then they'll come up with 3.7 million reasons why the leading vehicle someone is thinking about is a bad choice.
Or maybe that's just what I do.
Regardless, if you poke, prod, bother or just get us drunk enough, eventually you'll begin getting honest feedback. And more than likely, we'll tell you, in hushed tones, about the many virtues of very, very boring cars. We'll talk about why the Toyota Camry is actually a pretty decent purchase or we'll explain how spacious and feature laden the Nissan Versa is.

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt