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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru makes Indiana proud by sponsoring 'Parks and Rec' coronavirus reunion

On April 23, NBC Universal announced the return of modern comedy classic "Parks and Recreation" for a special one-time reunion to help raise money for the Feeding America COVID-19 Response Fund. Joining the good-spirited event, Subaru announced this week it would help sponsor the special by matching donations up to $150,000. The all-new show will air Thursday, April 30, at 8:30 p.m. ET, and donations can be made through FeedingAmerica.org. For 30 minutes, fans of Leslie Knope and her trusty crew of buddies will have the chance to temporarily escape the current stressful times caused by the coronavirus and COVID-19 pandemic. The show was filmed from the actors' houses and will adopt a theme set by current times. "Leslie Knope is determined to stay connected to her friends in a time of social distancing," an NBC press release says. All of the original characters will return for the special, including Amy Poehler as Knope, Nick Offerman as Ron Swanson, Aziz Ansari as Tom Haverford, Rashida Jones as Ann Perkins, Aubrey Plaza as April Ludgate, Chris Pratt as Andy Dwyer, Adam Scott as Ben Wyatt, Rob Lowe as Chris Traeger, Retta as Donna Meagle, and Jim O'Heir as Terry Garry Jerry Gergich.  “We were looking for ways to help and felt that bringing these characters back for a night could raise some money,” executive producer Michael Schur said in the release. “I sent a hopeful email to the cast, and they all got back to me within 45 minutes. Our old ‘Parks and RecÂ’ team has put together one more 30-minute slice of (quarantined) Pawnee life, and we hope everyone enjoys it. And donates!” For those who are unaware, "Parks and Recreation" is set in the fictional small-town of Pawnee, Indiana. So, it makes sense that Subaru, a company with a manufacturing plant in the heart of Indiana, would pitch in. Subaru and State Farm will join NBCUniversal, as well as the writers, producers, and cast of "Parks and Rec," in matching donations collected until May 21. Subaru will match donations up to $150,000, as will State Farm, for a potential total of up to $500,000 in matched donations. The donation comes after Subaru previously committed to providing Feeding America with 50 million meals for COVID-19 relief. By the organization's standards, $1 can provide up to 10 meals. Donate at FeedingAmerica.org and watch the show April 30. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru of America sells its 9 millionth vehicle, a 2018 Crosstrek

Back in 1967, Malcolm Bricklin approached Subaru about bringing its cars to the United States. The first models made their way to customer hands sometime in 1968. After 50 years, Subaru of America announced that it has sold its 9 millionth vehicle, a 2018 Subaru Crosstrek, to a doctor and repeat customer in Arkansas. This comes just weeks after the automaker sold its 2 millionth Outback and marks another achievement in Subaru's long and continuously successful US operation. Dr. Hershey Garner — the owner of a 2005 Subaru Baja — was greeted with a surprise celebration at Adventure Subaru in Fayetteville, Arkansas, after he took possession of his new car. Garner's new Crosstrek was of course a new 50th Anniversary Edition. Each model in Subaru of America's lineup got a 50th Anniversary Edition. Those cars are all painted Heritage Blue with satin chrome trim. The black leather interiors have 50th Anniversary logos in the headrests. Subaru sales have been going gangbusters. Crosstrek sales were up an astounding 88.7 percent in March 2018 compared to March 2017. As a whole, Subaru marked its 49th month of 40,000-plus sales. The automaker has broken sales records in the US nine years in a row. Things show no sign of stopping anytime soon. Related Video: