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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru brings sportier XV, Legacy and Levorg concepts to Tokyo Auto Salon

'Tis the season of the auto shows, boys and girls. We just came down from the techno-fest that was CES, we're set for the start of the Detroit Auto Show, in the UK they're holding the Autosport International racecar show, and in Japan they just opened the Tokyo Auto Salon. And true to form, Subaru was on hand with a wide assortment of tuned machinery. Aside from the competition-spec WRX and BRZ we brought you a few days ago, Subaru also spruced up some of its production models for the street. One of the most intriguing was the Levorg S that gives us an idea of what the conceptual Legacy wagon would look like in STI spec, complete with the requisite blue paint, red trim and STI badges, but also a full aero kit, 19-inch BBS wheels and carbon-fiber trim, plus an interior with bucket seats, flat-bottom rim and all the fixins. The Japanese automaker also showcased a version of the Legacy sedan dubbed Blitzen, decked out in bright red with a similarly upgraded aero kit, 19-inch alloys and a two-tone interior. The XV Crosstrek that was recently launched on this side of the Pacific as a special edition in bright yellow rolled in to the Tokyo salon in the same shade, but with upgrades similar to those on the aforementioned Levorg and Legacy show cars. The XV Sport concept wears upgraded aero, 17-inch wheels and a complementing yellow-trimmed back interior. Also on display was an even less subtle WRX S4 customized by Prova, done up in white but with an outlandish body kit, 20-inch Enkei alloys and a dropped suspension, as well as the new Forester tS.

Subaru debuts tougher-looking Outback for Australia [w/poll]

If you're going to name a car after a specific location or region, you'd better make sure it's taken seriously in the place it's named for. You're not likely to see a Chevrolet Monte Carlo in Monaco, and the Alfa Romeo Montreal was never even officially offered in North America, but the Subaru Outback is another story.
Subaru apparently takes the Australian market, whose wilderness its jacked-up Legacy wagon is named for, very seriously. So it is apparently rolling out a revised version of the current Outback in Australia itself. The updated Outback, which arrives less than a year before the all-new model is expected to bow, answers Aussie customer feedback with a more rugged look. It's got new roof rails, body cladding, wheel arches, mud flaps, underbody protection plates and blacked-out headlight surrounds and grille trim.
The Motor Report reports that the AUD $2,500 worth of extra equipment - around $2,300 USD - comes with just an AUD $500 ($468) price hike. As far as we can tell, though, there are no plans to bring this latest look to our shores - Subaru has already detailed North America's Outback for the 2014 model year, and these changes aren't mentioned. Should this look be offered in our market? Vote in the poll below and then have your say in Comments.