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Subaru will cap sales, introduce US-only SUV and PHEV

Wed, Nov 4 2015

With Subaru's meteoric growth over the past few years, it seems like the company would double down on the success and expand. However, the Japanese brand has announced that it will take the opposite approach. Rather than continually increasing global deliveries, the automaker will instead cap annual volume to between 1.03 million and 1.1 million units, according to Automotive News. While the strategy will keep Subaru's niche status, the brand's lineup certainly won't stagnate. After abundant rumors, a US-only, seven-seat crossover will eventually be assembled in Indiana, and Impreza production will reportedly move there in 2016. In addition, the company will launch a plug-in hybrid around 2018, but it'll only be sold where necessary to meet zero-emissions requirements. While the Japanese brand is widely known for crossovers and wagons, Subaru isn't forgetting its performance fans, either. Fuji Heavy Industries President Yasuyuki Yoshinaga confirmed yet again that a second-gen BRZ is under development. "We have already agreed with Toyota we will do a full model change. We have not decided when it will be introduced," he said to Automotive News. Subaru has been considering whether to grow for years, but the planning eventually favored maximizing the current factories. For example, Subaru decided not to build a plant in China but has chosen to boost capacity at the line in Lafayette, IN. Yoshinaga sees the strategy as a way to maintain the brand's soul. "Many companies try to be bigger or sell more vehicles. If Subaru does the same thing, we will lose our characteristics," he said to Automotive News. Related Video:

Subaru Ascent crossover's roofline revealed

Tue, Nov 21 2017

Just recently, Subaru announced that the new Ascent three-row crossover would be revealed at the L.A. Auto Show. Along with the announcement came a teaser that didn't reveal much of anything. Now Subaru has released a second teaser, shown above, that is significantly more generous. The teaser gives us a solid look at the roofline and greenhouse of the Ascent. In general, it looks very much like a taller, more squared-off Outback roof, particularly at the back. But it doesn't quite look as upright as the Forester. The top of the front fender has a more pronounced shoulder over the wheel arches than either of those Subarus, too. Based on past spy shots, we're expecting the rest of the Ascent to continue the "big Outback" look. Expect a similar hexagonal grille and chiseled sheet metal as the Outback and the rest of the Subaru line. We'll get our complete look at the new crossover on November 28 at the L.A. Auto Show. Related Video:

Subaru readies BRZ RA Racing for Japanese trackdays

Sun, 27 Jan 2013

As if we needed any more reasons to take a Subaru BRZ to the track, Subaru has just announced that it will be producing a racing-spec version of the car straight from the assembly line. The only problem is that the BRZ RA Racing is being offered for the Japanese domestic market only, and won't be visiting any road courses in the US any time soon.
To get the BRZ ready for some serious track time, Subaru added brake ducts beneath the front fascia, removable tow hooks and an oil cooler behind the grille. Inside, the car gets a factory six-point roll cage (including custom-fit floor mats) and a four-point race harness for the driver. Now we get to pricing where US enthusiasts will get even more miffed. The entire suite of racing add-ons increases the BRZ's price by 31,500 yen, which converts to less than $350 US; the total price of the car converts to right around $31,500 US.
There is a brief press release posted below, which has been translated (somewhat poorly) by Google.