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Subaru forecasts 540k US sales in 2015, 940k worldwide

Sat, Jan 17 2015

In the past few years, growth for Subaru in the US has only been rocketing upward. The company went from selling 336,441 cars in 2012 to 513,693 in 2014, easily beating its own forecast. In fact with a 21 percent gain, the region was the automaker's largest expanding major market worldwide. The brand sees no reason for the strong inertia to stop in 2015 and thinks it can do even better. It actually looks like North America is going to play an even more important role in Subaru's future. According to the company's 2015 forecast, Japanese sales are expected to fall eight percent this year to an estimated 156,000 units. Meanwhile, growth in the US is estimated to climb to the tune of about five percent to a total of 540,000 vehicles. Canada should help things with a seven percent boost to 45,000 cars. The numbers mean that of the automaker's record 940,000 forecasted sales in 2015, roughly 62 percent could come from North America. To cope with the growing demand, Subaru intends to boost worldwide production and build 920,000 vehicles in 2015, an all-time record of it happens. Further out, the company's SIA factory in Indiana is getting an 18,000-unit expansion "during the first half period of FYE2017" to keep up with Legacy and Outback orders. Clearly, Subaru intends to gain even more ground in the coming years. Read below for its full forecasts. FHI Announces Production and Retail Sales Plans for CY2015 Automobiles Jan 16,2015 Tokyo, January 16, 2015 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its annual production and retail sales plans for calendar year 2015. 1.Production (Units in Thousands) 2014 Result '14 vs '13 2015 Plan '15 vs '14 Japan Production 696 +9% 700 +1% Overseas Production *1 193 +14% 220 +14% Global Production 889 +10% 920 +4% < Japan Production > In prospect of strong sales of the new Legacy and Outback being launched worldwide, Japan production is projected to be 700,000 units, which will be an all-time record for the 3rd consecutive year. < Overseas Production > With expected high demand for the new Legacy and Outback, overseas production is projected to be 220,000 units, which will be an all-time record for the 2nd consecutive year. < Global Production > Global production is projected to be 920,000 units which will be an all-time record for the 4th consecutive year. 2.

2019 Subaru Forester First Drive Review | Hidden treasure

Mon, Sep 24 2018

ASHEVILLE, N.C — Forester sales have been nothing short of spectacular for Subaru. The fourth-generation Forester sold more than double what the first three generations sold ... combined. It makes up about 20 percent of Subaru's current U.S. sales, and 58 percent globally. Clearly, Subaru has been the right thing with the Forester to bring people over to the brand, and to keep them there. So why mess with a good thing? Subaru hasn't, really. The all-new 2019 Forester looks remarkably familiar – slightly tweaking a few things to refine the experience without alienating buyers. They improved aero while maintaining huge windows. And even the small-outside-big-inside formula that makes it such a practical choice was improved, gaining interior volume with a minimal increase in length and width. Peel away the sheet metal, though, and there have been significant changes for the Forester, which shares few parts with the outgoing generation. The updated engine gets direct injection. The reworked frame, using more high-strength steel, means it has 1.4 times the impact absorption of the previous car. The geometry of the four-wheel independent suspension has been optimized for stability, the steering retuned, the transmission reworked for better power, efficiency, handling, comfort and safety. So, can this visually familiar Forester really feel all that different going down the road? More importantly, do we like it better? We headed into the Blue Ridge mountains around Asheville N.C. in order to find out. Our first vehicle for the day was the new Sport trim, with no added performance and some funkier design cues. Somehow, matte-ish orange accents have become the go-to hue to represent "sport." They stand out most around the air vents and gear shifter, in the contrast stitching and here and there in the instrument panel. The busy mix of materials and colors might find favor in youthful buyers, but were a bit too flashy for our taste. Loud as that interior might be visually, sonically the Forester is quite the opposite. We kept the radio off to enjoy, finally, a Forester interior in which we could hold a quiet conversation at highway speed. Depending on the surface, we heard some tire noise, but muted compared to Foresters — and tons of Subarus — of generations past. In normal, calm driving, the new Forester behaves like a more premium vehicle – calm and comfortable.

2019 Subaru Ascent First Drive Review | A three-row do-over

Mon, May 21 2018

McMINNVILLE, Ore. — The brand-new 2019 Subaru Ascent could very well be called the Mulligan. You may have heard the term used by amateur golfers as a sort of do-over for an egregiously bad first shot. But in the case of the Ascent, Subaru's largest-ever vehicle, it means that the Japanese automaker gets one more chance to build a successful three-row crossover for America. Instead of trying to forget the unloved and slow-selling Tribeca, we get the sense that Subaru wants to keep that massive failure at the top of its collective mind. And we also got the sense that Subaru's engineers and product planners are confident that this time, they've hit a perfect drive off the tee — if not at Pebble Beach, then at least at one of the thousands of reasonably priced golf courses dotting the landscape of suburban America. All the pieces of the crossover puzzle are in place: seven- and eight-passenger seating options, a sizable cargo area, standard all-wheel drive, and class-appropriate fuel mileage estimates. But, this being a Subaru, the manner with which the Ascent hits its targets varies a great deal from many of its competitors. In place of a naturally-aspirated V6, as found in the Honda Pilot or Toyota Highlander, is a turbocharged four-cylinder. And instead of sleek styling meant to attract eyeballs at the expense of usability, the Ascent is boxy, upright, and, well, kinda boring. In person, the Ascent looks like an Outback-shaped balloon that's been blown up a bit too much. An oversize grille is flanked by big headlights at the top of the fascia and faux air intakes molded from matte black plastic at the bottom. It's bland, sure, but it's also not at all surprising that Subaru would err on the side of inoffensive after the design tragedy that was the face of the original B9 Tribeca. And while it definitely shares a strong family resemblance to the Outback, it's sufficiently different enough that buyers aren't likely to confuse the two on the showroom floor. There are some interesting creases and bends in the Ascent's bodysides that add visual interest to what would otherwise be big, flat, sheetmetal stampings. And we have to commend Subaru for its restrained use of plastic underbody cladding, especially since the original Outback helped popularize that trend in the mid-1990s. There's a reasonable glass-to-metal ratio that helps the interior cabin feel airy and bright. Getting into the Ascent's third row is made easier by a large, squared off rear door.