on 2040-cars

Auto blog

Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

2015 Subaru XV Crosstrek gets more infotainment, safety tech

A couple of months ago, Subaru rolled out a series of minor enhancements for the Impreza, and now it's performed a similar upgrade to its more rugged counterpart, the XV Crosstrek. For 2015, the XV benefits from available EyeSight driver assistance suite, steering-responsive fog lights and a new 6.2-inch touchscreen infotainment system (with a seven-inch version on higher-spec models).
Otherwise the 2015 Subaru XV Crosstrek and XV Crosstrek Hybrid are essentially the same as the 2014 models they replace. The requisite 2.0-liter boxer four drives to all four wheels as always, with or without hybrid assist, through either a five-speed manual or continuously variable transmission. Look for the updated model to reach dealers this December, and in the meantime, feel free to peruse the press release below.

Subaru BRZ has higher manual take-rate than 86, and other Subaru manual facts

Automakers are continuing to give us a peek at the popularity, or lack thereof, of the manual transmission. Our latest information comes from Subaru, which kindly shared its manual transmission take-rate numbers for 2018. One of the most interesting tidbits was that 78% of Subaru BRZs sold had a manual. What makes that so curious is its stark contrast to its twin, the Toyota 86, where only 33% of those sold in 2018 had a manual. On top of that, the BRZ has a stronger manual take-rate than the enthusiast darling Mazda Miata; the soft top had 76% of buyers going for a stick, and the RF had 52%. If we had to speculate, it seems the Subaru BRZ is attracting the hardcore sports car fans. Although the BRZ manual sales are strong, it isn't the model that sells the most. The Subaru WRX tops it with 90% of buyers picking the manual over the CVT option. We of course suspect that plenty of regular WRX buyers are opting for the manual, though the number is likely partly boosted by the fact the STI version is only available with a manual. Things aren't quite as rosy with Subaru's more mainstream offerings, but that's to be expected. The Impreza follows the BRZ with 8% of Imprezas selling with a manual. The Crosstrek comes in second-to-last at 6%, and the Forester comes in last at 3%. And the Forester has now dropped the manual transmission. One final interesting note to Subaru's manual take rate. Subaru told us it sold over 47,000 manual-equipped cars. That's roughly 2,000 more than Honda sold in the same year. And with Subaru's total sales numbers being less than Honda, that means the percentage of total sales that were manual is larger at 7% versus 2.6% for Honda.