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Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

Junkyard Gem: 1992 Subaru Loyale Wagon, with Budget Cargo Carrier

Before there was the Impreza, there was the Leone. Sold in the United States at first as, simply, The Subaru, the Loyale name appeared on the last few years of the third-generation Leones. Here's a final-model-year example of the Loyale wagon in a Denver wrecking yard, complete with rust, outdoorsy-activity-themed stickers, and interesting homebuilt plywood upgrades. These cars weren't quite as sturdy as their successors, but this one reached the magical 200,000-mile mark during its quarter-century on the roads and trails of Colorado. For some reason, there's a mid-1990s Mazda Miata M Edition badge on the tailgate. Some Colorado Subaru dealerships sell "Rocky Mountain Edition" option packages, so perhaps this was the Loyale owner's way of joining the exclusive club for owners of Subarus with snow-grooved floormats and ski-friendly roof racks. In keeping with that theme of homebrewed upgrades, this car has a plywood version of the roof-mounted cargo carriers so popular with local Outback owners. Sure, it's a bit heavy and the lack of paint reduced its lifespan, but it got the job done. The skinny twine holding the box to its plumbing-pipe mounts looks a bit scary; I'd hoped to see some hefty lag-bolts going through the roof's metal into the box's underside, but did not find any such hardware. Tailgating this rig would not have been advised. Inside, a sturdy wooden floor covers the rear-seat and cargo area. Just the thing for lots of bicycle parts or camping gear! It's those little details that make an installation like this work best. A tire receipt from last year shows that this car lived in even-more-Subariffic-than-Denver Boulder, and that it was still running and being maintained in the recent past. Unlike nearly all retired Subarus of this era that I see in Denver junkyards, this one has not a single cannabis-dispensary sticker on the dash (in stark contrast to, for example, this THC-saturated '84 GL wagon). None of that lung-capacity-destroying weed for this Subaru, no sir— just healthy outdoor adventures! You could still buy front-wheel-drive Subarus in 1992, but this one is an all-wheel-drive car with 5-speed manual transmission and 90-horse boxer-four engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Before Subaru pitched their wagons as outdoor-activity-enabling adventuremobiles, they were sold as practical family haulers.

Subaru BRZ Series.Yellow | Autoblog Minute

BRZ Series.Yellow is a limited edition performance boosted Subaru for 2017. BRZ Series.Yellow, pairs a Limited trim level with boosted performance package. Subaru Autoblog Minute Videos Original Video