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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru teasing STI surprise for NYC show?

Subaru is no stranger to the Special Edition car, least of all where its vaunted WRX and STI are concerned. From Spec C to Prodrive to 22B, more than a handful of STI's around the world have been released as limited-run editions, often with stirring results. So, while we were more than a little bit surprised to see that big-wing crop up on the Subaru Twitter page today, we can't say as though its not true to the brand's history.
However, while most of the interesting WRX STI variants have been offered to Europe and Japan only, whatever is wearing that carbon-fiber-lipped wing is set to debut at the New York Auto Show this week.
We don't have a clue as to the precise nature of the car in front of that wing, save to say that it's likely based on the STI. We can guess, however that the extra vertical supports and the use of carbon fiber indicate a higher-performance version than currently exists. Anything from a racing application to some new goodies for the aftermarket are in the realm of possibility.

2017 Subaru Impreza starts at $19,215 and comes with a five-speed manual

Subaru released pricing for the all-new 2017 Impreza sedan and hatchback, which were unveiled at this year's New York Auto Show. With the $820 destination and delivery fee, the 2.0i Impreza sedan with a five-speed manual starts at $19,215 (the CVT is an extra $1,000 on both body styles) while the hatchback costs $19,715 – $500 extra regardless of trim. Both the four- and five-door Imprezas represent a price increase of about $100 over the previous model. The range-topping Limited trims, though, are an additional $1,500 from the previous year. The Impreza sedan and hatchback are available in four different trims including 2.0i, 2.0i Premium, 2.0i Sport, and 2.0i Limited. The 2017 Impreza rides on Subaru's new Global Platform, a modular platform that will underpin all of the automaker's future vehicles. Besides the new platform, the new Impreza gets a host of standard features, which include: a 6.5-inch touchscreen, Apple CarPlay, Android Auto, power windows, power door locks, and a tilt and telescoping steering column. Subaru's faithful Symmetrical All-Wheel-Drive system returns, as does the 2.0-liter Boxer engine. The motor, though, produces 152 horsepower, up from 148 horsepower, thanks to direct injection and other unnamed enhancements. With the release of the Impreza's pricing, Subaru also confirmed a five-speed manual transmission will be offered on the base 2.0i models, as well as the 2.0i Sport trims. The 2.0i Premium and top-of-the-line 2.0i Limited models only come with a CVT. The 2.0i Sport trim, which sounds like the most enthusiast-oriented option, adds sportier suspension tuning, Active Torque Vectoring, and 18-inch wheels. The 2.0i Limited trims, while carrying a substantial increase over last year's model, are much more opulent with LED headlights, a leather-trimmed interior with contrast stitching, automatic climate control, and an optional Harman/Kardon audio system. The 2.0i Sedan with the CVT is the most fuel-efficient model with an EPA-estimated 28 miles per gallon in the city and 38 mpg on the highway. Those figures are a one-mile per gallon increase over the previous 2.0i model. Imprezas with a CVT will be available later this year, while vehicles with the five-speed manual transmission will go on sale early next year. Related Video: Featured Gallery 2017 Subaru Impreza Pricing Subaru Car Buying Hatchback Sedan pricing