2018 Subaru Legacy 2.5i Premium on 2040-cars

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Subaru XV runs over dog in Russian ad, but in a funny way

In case you're wondering, no, the woman didn't actually hit the dog. This is just a commercial, and a fairly clever one after you get over the perceived canicide, that's meant to show off the desirability of Subaru's lifted Impreza wagon, the XV Crosstrek.
We'll try not to spoil it for you, because it is a fairly humorous piece, but you have to make sure to watch it from start to finish. The found-footage angle of it, which sort of presents it with the same quality as a Russian dashcam video, just adds to the video's ridiculous premise.
We aren't sure if this is an actual ad from the Russian arm of Subaru, as it seems to be posted from an independent account with only one video to its credit. Still, have a look below, and let us know what you think.

Why I chose a Subaru WRX over a BRZ

It was early 2012, and I was ready to get a new car. Not just any car, but the car I had dreamed about for no less than a decade: the Subaru Impreza WRX. There was something about this car that always appealed to me, even before the WRX was sold stateside; originally it was the Impreza 2.5RS that caught my eye. What was so special about the WRX? Well, I loved the idea of having a small car with all-wheel drive and good power, all in a relatively affordable package. It was one car that could do it all. Oh, and that fresh rally blue paint and signature boxer rumble were easy on the eyes and ears. It was a long time coming. I was just about ready to place an order with my Subaru dealer. But wait. What's this? A new kid on the block. Subaru was releasing its long-time-coming, rear-wheel-drive sports car: the BRZ. I was enticed early on when it was announced that Toyota and Subaru would jointly develop a lightweight sports car, and my interest was piqued once I saw the beautiful FT-86 concept. Now I kind of had a tough choice. I still wanted the WRX, but also liked the idea of having a proper sports car with a low center of gravity and low weight. Very different cars, I know, but both offered the fun I craved. I didn't get to drive a BRZ, but I did sit in one and enjoyed the low seating position and crisp feel of the shifter. I could tell it was one car that would feel connected to the road, a true driver's car. After some deliberation and research, I ended up ordering the WRX, my original goal. Why? For one thing, the BRZ was so new that I couldn't get invoice pricing. Plus, with the winters here in Chicago, I really wanted AWD; I was pretty much tired of FWD, and didn't want to risk driving RWD in snowy/icy conditions. Further, the WRX provided usable back seats and plenty of cargo space in the hatchback version (which is the one I chose). To top it off, I loved the power I'd get with the WRX, even though it wouldn't handle quite like the low-slung BRZ. Long story short, it came down to what I mentioned earlier: one car that could do it all. The WRX is a jack of all trades. It offers a nice blend of performance and practicality. Do I have any regrets? Not at all. If my financial situation allowed for it, I would love to have an AWD daily driver and a RWD sports car for occasional use (either a BRZ, MX-5, or S2000), but since I could only afford one vehicle, the WRX was the right choice for me. I liked it so much, in fact, that I upgraded to a 2016 WRX.

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.