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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru reveals WRX STI racecar for 24 Hours of N"urburgring [w/video]

Subaru has announced that it will be running a race-spec version of the upcoming WRX STI in the 24-hour race at the Nürburgring in June. The 2014 race will mark the seventh year in a row that Subaru has campaigned a car at the day-long Ring race, but this will be the first race outing for the new WRX STI, which isn't set to debut until next week at the Detroit Auto Show.
Subaru will be in the SP3T class, for turbocharged engines displacing 1.75 to 2.0 liters, and is targeting its third class win, after finishing second last year. To do that, it'll be going toe-to-toe with racing versions of cars from Audi, Volkswagen and Seat.
The team will be led by Hideharu Tatsumi, who was responsible for last year's team. Drivers will include Toshihiro Yoshida and Kouta Sasaki, while another pair of European drivers will be announced at a later date.

Subaru offers glimpse of Viziv 2 Geneva concept

Subaru clearly sees something special in its Viziv crossover concept. After debuting it at last year's Geneva Motor Show and evolving it for the Tokyo Motor Show, the Japanese brand is bringing a Viziv 2 concept to this year's Geneva show on March 4. It also has a few other cards up its Swiss sleeve, too, as it has plans to display its new WRX STI road car and racecar for the Nürburgring 24 Hours this summer.
The third iteration of the Viziv gets reshaped boomerang headlights and new LED foglights, but that's all we know for the moment, because Subaru has only released a single teaser rendering along with a tantalizing claim that the showcar "signifies a future path" for the brand's next models.
The powertrain for the Viziv 2 is also still a secret. Both previous concepts used three-motor hybrid systems matched to continuously variable transmissions. In the first concept, primary power came from a diesel engine, while gasoline power was said to motivate the second evolution in Tokyo.