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A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.

New Subaru Impreza coming for 2017, previewed by this concept

There's a new Subaru Impreza coming in late 2016, as a 2017 model. And while we don't know any specifics about Fuji Heavy's new compact, we know it'll look something like the concept seen here. Simply called the Impreza 5-Door Concept, this slick hatch makes its debut at the 2015 Tokyo Motor Show, and we're crossing our fingers that the next-generation production car shares a lot of this hatchback's design. Subaru says this concept hints at "the design direction not only of the new Impreza but of Subaru's future models as a whole." That's easy to see – the fascia wears an more heavily sculpted version of the brand's current design language. Slim taillights accent a petite rump, though we'll of course be interested to see how this design language translates to a four-door Impreza sedan, as well. That said, Subaru sort of has a habit of letting us down in the transition from showcar to production model. This is one company that creates gorgeous concepts, but then the final designs often leave us feeling a little flat. We'll have to wait until next year to know if that's the case with this slick new Impreza. For now, fingers crossed. Subaru "Impreza 5-Door Concept" Makes World Debut at Tokyo Motor Show 2015 Tokyo, October 28, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today unveiled the "Impreza 5-Door Concept" at the 44th Tokyo Motor Show 2015. The Impreza 5-Door Concept is a design concept car previewing the next-generation Impreza which is to be the first one of Subaru's next-generation strategic vehicles envisioned in FHI's Mid-Term Management Vision "Prominence 2020? announced in May 2014. While positioned as an entry model in the Subaru lineup, its compact body features a blend of bold expressions of Subaru's Dynamic & Solid design elements and a quality feel beyond its class – hinting at the design direction not only of the new Impreza but of Subaru's future models as a whole. Main Features of Impreza 5-Door Concept The front, sides, and rear are seamlessly joined in the Dynamic & Solid surface structure, creating a three-dimensional and solid body that is a feature of Subaru styling. The dynamism is enhanced by well-placed character lines on the 5-door style compact body shape. The design expression of "Enjoyment and Peace of Mind", the value that Subaru provides to its customers, is fully pursued within the limits of the C-segment body size.

Daily Driver: Long-Term 2015 Subaru WRX

In successive weeks the middle west and eastern coast of our country were blanketed in snow. Thankfully for my fellow Michigan-based Autoblog editors and I, our long-term 2015 Subaru WRX was fitted with Dunlop SP Winter Sport 3D tires before the first flake even fell. I stole the keys and ran out of the office was loaned the WRX for a week recently, and made good use of a sunny Saturday to take the car out for a proper, winding road drive. In the video you see here, I happened to have great weather and dry roads for the test, but rest assured that it had been snowy and gross up to that point. We're going to have lots more to say about our gold-footed 'Rex before we give it back, but in the meantime believe me when I say that the car is well-sorted for the worst that Winter '15 will throw at it.