2014 Subaru Legacy 2.5i Limited on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru WRX Concept hints at big performance, offers few facts

We're looking at a design statement only at this point.
Subaru has dropped the curtain on its truly attractive WRX Concept and, as previewed a few days ago, we're fast fans of the wide, low, muscular sedan. The concept car looks great, but there was a distinct lack of information being offered about the next-generation WRX that is sure to follow this concept - we're looking at a design statement only at this point.

Subaru confirms 2015 WRX STI to grace Detroit show stand

Now that we've seen and driven the 2015 Subaru WRX, it's time to set our sights on the car's more powerful and traditionally massively winged counterpart: the STI. And while a few rumors about the new STI have already leaked, Subaru today confirmed that we'll be seeing the hotter 'Rex at the Detroit Auto Show later this month. Hot diggity.
Last we heard, the new STI will still use a turbocharged, 2.5-liter boxer-four (remember, the standard WRX uses a version of the 2.0-liter engine found in the Forester) producing something like 300 horsepower and 290 pound-feet of torque. What's more, don't expect the STI to hatch a five-door variant - Subaru recently told us that there are no plans to offer anything beyond a sedan bodystyle for both versions of the WRX. Sad trombone, we know.
That said, if our time with the 2015 WRX sedan is anything to go by, this new STI should be pretty rad. The new WRX is significantly sharper than the outgoing model (in terms of driving dynamics, anyway - it's still a pretty ugly little thing), and we fully expect the STI to be a bulgier, harsher, more powerful and aggressive version of the already awesome street-legal rally car. We're just hoping it will be offered with WRC-correct gold wheels, too.