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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

WRX Concept styling may transfer to production Impreza, next WRX

Remember the original concept that previewed the latest generation Subaru WRX? If not, then just look above for a gallery of photos following its debut at the 2013 New York Auto Show. We loved it, and thus, were sort of disappointed when we first saw the less-aggressive production model.
It's not that the production 2015 WRX is ugly, per se. It just doesn't have the gaping grille, four-door coupe lines or squinting headlights that give the concept so much verve. But as it turns out, Subaru might have realized that it was on the right track with the more assertive styling. Rumors coming out of Australia suggest that the shape could form the basis for the next-generation Impreza, and next WRX, along with a major platform shift.
Subaru chief designer Mamoru Ishii tells Motoring that that the next-generation car will ditch the rather utilitarian current design in favor of something more exciting. Like the WRX concept, the design will start wide at the bottom for an aggressive stance and taper up to the roof. That styling would likely get even more aggressive for the next 'Rex.

Subaru suing CA dealership for alleged false customer surveys

Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the road. The responses are actually quite important to showrooms because automakers require the businesses to keep things at a certain level or face penalties. However, a Subaru dealer allegedly found a way to game that system, at least briefly, and now the Subaru of America has filed a lawsuit in US District Court for breach of contract. South Coast Subaru in Costa Mesa, CA, reportedly falsified 224 customer satisfaction questionnaires in 2014, according to Automotive News. The scheme wasn't that hard to figure out, though. All of the faked surveys were allegedly submitted through the IP address of an Acura showroom managed by the same dealer. Under normal circumstances when someone buys a Subaru, the dealer is supposed to collect the customer's email address and submit it to the automaker. However, South Coast allegedly presented false addresses, and then managers had employees fill the forms out during lunch. Subaru claimed in the suit that by doing this the dealer harmed the company's product reputation and its goodwill among customers. "Defendants prevented Subaru from discovering the actual customer satisfaction level of Subaru retail customers at South Coast Subaru by providing sham customer surveys to [Subaru]," the complaint said, according to Automotive News. Related Video: