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Subaru investigates possible mileage data cheating, shares drop

TOKYO — Subaru, already smarting from a vehicle inspection scandal at home, said it was now investigating whether mileage readings may have also been falsified during final checks, driving its shares down as much as 8 percent. Mileage readings, an indicator of fuel efficiency, do not fall under safety requirements. However, any proof of what would be a second instance of misconduct in as many months would taint the image of not only Subaru but also Japan's manufacturing industry, which has been rocked by a slew of scandals recently. Just last year, Mitsubishi Motors saw around 40 percent of its market value, or $3.2 billion, wiped out in three days after it admitted it had overstated the fuel economy of its minivehicles. Subaru on Wednesday said it was checking to see if any possible fabrication could have impacted its official mileage readings and if any exported models may have been affected. "At the moment we are trying to confirm whether data was indeed fabricated, and if so, how this happened and which models are affected," Subaru spokeswoman Miyuki Yasuda said. She added that any evidence of falsified mileage figures was unlikely to result in a recall as it would not constitute a violation of safety requirements. The mileage probe follows Subaru's revelation in October that uncertified staff had been for decades carrying out final checks that the Japanese government requires on new cars sold in the Japanese domestic market. The company this week vowed to improve oversight, but it did not mention any probe into mileage readings at the time. Subaru said reports of falsified mileage readings emerged as external investigators looked into the inspection scandal. Some inspectors told investigators that mileage data had been altered on some sample vehicle models tested during final checks. Subaru said it had not confirmed that any such fabrications had taken place. "Coming on the heels of the certified inspection issue, this could be a sign of a bigger problem of how Subaru manages its manufacturing operations," said Janet Lewis, head of Asia transportation research at Macquarie Securities. Subaru shares fell as much as 8.5 percent to their lowest since July 2016, before ending down 7 percent. The stock has given up almost 10 percent over the past two months amid the inspection scandal.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru previews Viziv Performance Concept and 2 tuned STIs for Tokyo

Subaru will be rolling deep at the 2017 Tokyo Motor Show next month. The Japanese automaker has announced a number of different models that it will bring to the show, including three concepts, and limited editions of two different STI models. At the top of the list, teased above, is the Subaru Viziv Performance Concept. This car sounds like it could be a sneak preview of a next-generation WRX, as Subaru describes it as a sport sedan that combines "enjoyment and peace of mind." The very nature of the model encourages active engagement, but Viziv Performance uses Subaru's EyeSight tech to provide advanced driver assistance. The teaser images don't give us much else to go on, but we'll keep our ear to the ground in case Subaru drops any more information ahead of the show on Oct. 25. View 2 Photos Also coming to Tokyo will be to Japan-only limited edition versions of two STI models. The first is the Subaru S208, based on the WRX STI. A successor to the S207, the S208 is limited to just 450 units. It's quicker and more powerful than the S207, and features a carbon fiber roof to help lower the center of gravity. Engine output isn't given, but the S207 made 323 horsepower and 318 pound-feet of torque. The S208 also has an upgraded suspension and exclusive interior and exterior styling upgrades. View 5 Photos The other special edition is the Subaru BRZ STI Sport. It doesn't get more power, but Subaru did work to improve ride and handling. The BRZ STI Sport has a stiffer body and a specially tuned suspension to improve dynamic performance. It also gets its own interior and exterior touches, and a special Cool Grey Khaki paint color. Like the S208, it will be available only through lottery, but will be even more exclusive, at just 100 units. View 4 Photos Subaru is bringing two yellow concepts to the show, the XV Fun Adventure Concept and the Impreza Future Sport Concept. The XV Fun Adventure gets off-road tires and updated body cladding. The Impreza Future Sport gets revised front and rear bumpers, a low center of gravity, and a central exhaust. Last, and probably least, Subaru will display the Outback Limited Smart Edition, with a few design touches like an exclusive grille and wheels, microfiber seats, plus navigation and a Harman/Kardon sound system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.