2010 Subaru Legacy 2.5gt Limited - Fully Loaded Nav/dvd/leather/camera/moonroof on 2040-cars

Auto blog

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

2013 Subaru WRX STI Special Edition

Despite my best efforts to convince myself otherwise, I think I'm finally getting too old for this car. I remember the days when I would go ga-ga over the winged Subaru WRX STI sedan, my inner boy racer caring only about its turbo thrills and not taking into account things like price, packaging or interior quality/comfort. Even now, as someone who generally appreciates offbeat color choices, I'm having a hard time getting behind the Tangerine Orange paint of this Special Edition tester, a unique version of the STI sedan limited to just 100 cars. (West Coast Editor Michael Harley recently spent time in the Special Edition WRX sedan, which will see a production run of 200 units.)
To give it The Full Halloween, this limited-edition Subie comes with black accents on its mirrors and fender badges, not to mention black alloy wheels and special graphics on the rocker panels. Special Edition cars also come standard with foglights, and there are orange accents found throughout the interior. All in, this flashier Subaru will set you back $34,795 plus $700 for destination, or $500 more than the standard version.
No, $35,000 isn't chump change, and many will argue that there are far better vehicles to be had at that exact same price point. And while my aging brain is beginning to think more toward that side of the rational thought spectrum, there's still a lot about this car that makes my more youthful self endlessly happy.

10 automakers shack up in Detroit hotel to talk Takata airbags

Since Takata has decided not to take the lead concerning potential issues with its airbag inflators, the automakers have. Perhaps that's unsurprising, since it's the automakers, not Takata, that will take a beating on the dealership floor if consumers decide its models are a health hazards. The Detroit News reports that Toyota, Honda, General Motors, Ford, Chrysler, Mazda, BMW, Nissan, Mitsubishi and Subaru met in a hotel conference room near the Detroit Metropolitan Airport last week to sort out a way to understand the technical issues involved. So far, faulty airbag inflators have been ruled the cause of five deaths and 50 injuries around the world, but neither Takata nor investigators understands exactly why the inflators are malfunctioning. The National Highway Traffic Safety Administration recently asked Takata to issue a national recall, Takata declined, citing a minuscule failure rate and the fact that it's still investigating the issue. Toyota and Honda then made an industry-wide appeal for "a coordinated, comprehensive testing program" that would pinpoint the problem inflators and get them replaced, and that's what the Detroit meeting was about. Numerous issues, however, will make this a long row to hoe: simply getting the parts to replace the nearly 20 million inflators in cars recalled around the world so far - even working with other suppliers - will take a years, but more importantly, no one knows if the replacement inflators currently being installed will suffer the same issue. Answers will hopefully come quickly with Takata, the ten automakers and NHTSA all independently investigating the problem.