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Subaru plans to electrify entire range by the middle of the 2030s

Nipping infinite rumors in the bud, Subaru confirmed the Outback, the Forester, the BRZ, the WRX STI, and every other car it makes will go utilize some form of electrified powertain or disappear by the middle of the 2030s. The Japanese automaker announced it plans to kick exclusively gasoline-powered cars out of its global portfolio in about 15 years' time. The announcement comes in the wake of ever-stricter emissions regulations around the globe, notably in China and in the European Union. The firm isn't going to turn the tap off overnight, though. Toyota owns an 8.7% stake in Subaru, and the two partners are jointly developing a pair of electric cars due out during the 2020s. Others will inevitably follow. By 2030, hybrid and electric models will represent at least 40% of Subaru's annual global output. In the meantime, Subaru is funneling an immense amount of money into adapting Toyota's hybrid technology to its vehicles. The gasoline-electric variant of the Crosstrek introduced in 2018 a product of this collaboration. Executives outlined plans to release a "strong hybrid" again built with Toyota parts, though they stopped short of providing more details. They also stressed their goal isn't to achieve mere badge-engineering. "Although we're using Toyota technology, we want to make hybrids that are distinctly Subaru. It's not only about reducing CO2 emissions. We need to further improve vehicle safety and the performance of our all-wheel drive," affirmed Tetsuo Onuki, Subaru's chief technology officer, during a briefing Reuters attended. His comments suggest all-wheel drive will continue to define the members of Subaru's range in the electric-only era. The configuration has been one of the brand's strongest selling points for decades, and it helped it grow from a niche brand peddling obscure cars to a major mainstream automaker in the United States, so giving it up would be marketing suicide. The horizontally-opposed engine is Subaru's second signature, it's what the C-shaped daytime running lights seen on its cars are inspired by, but Onuki confirmed it will no longer be the only way Subarus are motivated.

2021 Subaru Crosstrek is finally getting a more powerful engine

Subaru will address one of the Crosstrek's biggest shortcomings by making a 2.5-liter flat-four engine available in time for the 2021 model year. It will power the range-topping Limited trim and a new Sport-badged model. You asked, and the Japanese company is listening. Tom Doll, the CEO of Subaru's American division, told industry trade journal Automotive News that many customers have complained about the 152-horsepower, 2.0-liter four-cylinder engine that has powered the current-generation Crosstrek since its launch. Put bluntly: It's slow.  "One of the things that our customers were telling us about the Crosstrek was it was maybe a little underpowered with the 2.0-liter engine. Well, the 2.5-liter engine will solve that problem," he announced at a dealer meeting. While he stopped short of divulging technical details, Subaru has a pair of 2.5-liter flat-fours to choose from in its parts bin. The first is a turbocharged unit rated at 310 horsepower and 290 pound-feet of torque when it's thumping under the WRX STI's hood. Don't get your hopes up — that's not what's going in the Crosstrek, sadly. Nothing is official, but it's reasonable to assume Doll was referring to the naturally-aspirated four available in the Forester, the Outback, and the Legacy. It delivers 182 horsepower and 176 pound-feet of torque in all three applications. Subaru will usher the 2.5-liter into the Crosstrek range by expanding it with a new trim level called Sport. The range-topping Limited will also be offered with the bigger engine. Pricing information hasn't been announced yet, and neither has availability, but the peppier Crosstrek will likely arrive later in 2020 as a 2021 model. The Crosstrek is a jacked-up Impreza with a more rugged design, so it stands to reason the 2.5-liter fits in both models. There's no word yet on whether the equally underpowered Impreza will receive it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.    

Subaru WRX STI gets all gymkhana slidey in new European ad

A good partner makes sacrifices for a significant other. They aren't always fun, but sometimes chores have to be done. Subaru's European ad for its new WRX STI clearly understands that dynamic, as it shows what to what lengths a guy is willing to go in order to get his lady some bread in time for breakfast. Of course, running errands in a turbocharged, all-wheel-drive sports sedan down picturesque roads is hardly drudgery.
The wordless ad for the WRX STI says everything you could ever want to know about the winged blue Subaru. It expertly mixes some fantastic gravel rally footage with just a bit of inspiration from Ken Block's Gymkhana videos, as well. The automaker makes the right choice of actually letting the audience hear the growly exhaust and squealing tires over the music, too.
If this was your daily route to the bakery, you'd probably be prepared for a round of the World Rally Championship within a couple of months. Scroll down to watch the Subaru ad about a very polite WRX STI owner making sure breakfast is on the table.