2008 Subaru Legacy Gt Limited on 2040-cars

Auto blog

Hyundai, Genesis, Subaru warn their dealers about markups

Six weeks ago, word got out that Ford's VP of sales for the U.S. and Canada wrote one of those "It has come to our attention..." e-mails to the automaker's dealer body. The VP's problem was dealers trying to get reservation deposits for the Ford F-150 Lightning well above the official $100 fee. The tomfoolery resulted in interactions "with customers in a manner that is negatively impacting customer satisfaction and damaging to the Ford Motor Company brand and Dealer Body reputation." Two weeks later, GM told its dealers to cut out the reservation gaming and the markups on the 2023 Chevrolet Corvette Z06, banditry that's been going on for two years. Two weeks ago, Ford was back at it, this time about markups on the Bronco. Last week, Asian automakers swept into the melee, with Hyundai and Genesis, Subaru, and Infiniti writing letters to their dealers to deliver some variant of, "Stop pissing off the customers." Automotive News reported an SVP at Hyundai Motor America and the COO at Genesis Motor North America sent letters to their dealers expressing disappointment at "certain pricing practices which, if left unchecked, will have a negative impact on the health of our brand." One of the practices mentioned was dealer markups, another was the bait-and-switch, with dealers advertising one price then charging a higher price once the customer showed up at the lot. The letters acknowledged that dealers are separate companies to the automakers and have the right to set their own prices. The automakers cannot interfere with that; their leverage is distributing allocations and perks such as advertising support and financial incentives. So, like a movie boss letting the protagonist go on a technicality, the brands wrote, "we cannot stand idly by watching the actions of the aforementioned dealers undo all the efforts we collectively have put into making these brands what they are today." Jalopnik got tipped to a letter Subaru of America CEO Thomas Doll sent to that brand's dealers. Doll's polite yet insistent tone was the result of a letter a loyal Subaru owner sent to the automaker's VP of Customer Advocacy. In the market for a third brand-new Forester, the owner said they encountered a "tax" labeled a "Low Inventory Surcharge" of as much as $6,000, putting the Forester out of reach.

Subaru testing a BRZ with STI badging and a big wing

Pretty much since the introduction of the Subaru BRZ and its identical Toyota- (or Scion-) badged twin, enthusiasts have been pining for a more powerful version, preferably with an STI badge and all the performance tweaks that come with it. So far though, Subaru has only shown a turbocharged concept that's now a couple of years old, as well as a Japan-only BRZ tS by STI, which only had suspension and handling upgrades. But now, spy photos show Subaru is working on another STI-badged BRZ, and it's testing in the US. Our spy photographer caught this prototype near Subaru's office in Ann Arbor, Michigan, and it's wearing Michigan manufacturer plates. And, although Subaru taped over it, we can still clearly make out the STI badges on front and back. Despite the STI badges, we don't see any evidence that this BRZ has any kind of power adder like a turbocharger or supercharger. The front vents appear to be the same size as the current model, and there's no hood scoop to feed a possible top-mounted intercooler. The exhaust also looks roughly the same as the naturally aspirated BRZ. There are some other upgrades, though. Most noticeable is the huge rear wing, which has similar stanchions to the BRZ tS. In addition to the wing, the body is accented with the STI lip spoiler, side skirts, and rear bumper extensions available on the current BRZ. Behind the multi-spoke wheels are Brembo brakes at each corner. Based on these photos, we'd say this STI-badged BRZ is probably a track package/trim that improves the car's already excellent handling. We of course hope that there may be some horsepower upgrades under the hood. But a lack of visual changes for forced induction, and Subaru's history of reluctance regarding more powerful BRZs, has us erring on the slow side. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

With the Subaru Viziv Performance Concept, be careful getting your hopes up

Subaru fans have reason to be excited. The company revealed the Viziv Performance Concept at the Tokyo Motor Show, and it's pretty obvious that it's a preview of a future WRX. The big vents, hood scoop, fenders, and its sedan profile all shout WRX. Someone from Subaru's design department even confirmed that the study could influence the next model. While admiring the concept's lines and imagining the next model, we, as well as some of our commenters, realized that we should keep our hopes and expectations low. The reason for this is that Subaru pulled a bit of a bait-and-switch with WRX styling before, back in 2013. That year, the company revealed the WRX Concept. It, like the Viziv Performance Concept, was a vented, scooped, flared, low-roof interpretation of the next WRX. Everyone loved it, and they were psyched to see a Subaru that could truly be described as beautiful, rather than say, unique, or interesting, or different, or any other kindhearted euphemism. View 11 Photos Then Subaru unveiled the production WRX for 2015. To the company's credit, it did manage to include design cues from the concept such as the fender flare lines and fascia shape, and it shared very few exterior panels with the Impreza. Unfortunately, it was still based on the Impreza platform, and those lines had to be pulled in and compressed onto the tall and narrow economy car. Without the low roof, ultra-wide fenders, and long, defined trunk, the car lost a lot in translation. The result thoroughly disappointed, and on occasion infuriated, fans. Basically, we've been burned before by Subaru's concepts. Heck, if you want more proof, take a look at the Subaru BRZ STI Performance concept that had a turbocharged engine. And yet, we still have no turbo BRZ on the market. But just because we're trying to be realistic doesn't mean Subaru won't surprise us with a close-to-concept WRX in the future. And the company is showing some signs that its concepts are more realistic. Looking at the evolution of the Viziv-7 concept into the Ascent concept and production prototypes, it seems a lot of the original design has survived. So hope isn't lost, just tempered. Related Video: Featured Gallery Subaru Viziv Performance Concept Tokyo Motor Show View 12 Photos Tokyo Motor Show Subaru Concept Cars Performance Sedan 2017 tokyo motor show subaru wrx concept subaru viziv perfromance concept