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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru recalls 200k vehicles in snowy states to reapply anti-corrosion wax

This past summer, Subaru issued a recall for some 660,000 of its vehicles over a problem stemming from salt from the road corroding brake lines. It was the second such recall the company had issued, and now it's issuing another. Under this latest recall, Subaru is bringing in 198,900 vehicles that were already covered under the previous recall to fix the same issue. This time around, the notice is issued for the 2008-11 Impreza, 2008-14 WRX and STI, and the 2009-13 Forester – specifically those registered (currently or formerly) in 20 states that use salt on their roads: Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia and Wisconsin, plus the District of Columbia. The remedy is the same as last time, coming down to applying a special anti-corrosion wax to prevent corrosion, but needs to be carried out again due to "incomplete repair instructions provided to dealers" last time around, according to the statement below from the National Highway Traffic Safety Administration. RECALL Subject : Brake Line Corrosion at Four-Way Connector Report Receipt Date: DEC 31, 2014 NHTSA Campaign Number: 14V830000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 198,900 Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain model year 2008-2011 Impreza, 2008-2014 WRX and STI, and 2009-2013 Forester vehicles, currently, or formerly, registered in Connecticut, Delaware, Illinois, Indiana, Iowa, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, West Virginia, Wisconsin and the District of Columbia that were remedied under recall 14V-311 prior to December 23, 2014. The brake lines may experience brake line corrosion due to salt water splashing on the brake lines through a gap in the fuel tank protector. CONSEQUENCE: Brake fluid may leak due to the brake line corrosion and may result in longer distances being required to slow or stop the vehicle, increasing the risk of a crash. REMEDY: Subaru will notify owners, and dealers will apply an anti-corrosion wax to the four-way joint connector area of the brake line system, free of charge. The recall is expected to begin on January 26, 2015. Owners may contact Subaru customer service at 1-800-782-2783.

A closer look at the 2015 Subaru Legacy

The Subaru Legacy might not have been the hottest debut at the recent Chicago Auto Show, but for the Japanese automaker, it's hugely important. Much as we'd love to focus on Subaru's more engaging WRX, STI and BRZ models, the truth is, its the mainstream Forester, Outback and Legacy that make up the vast majority of the brand's sales, not to mention the Impreza and XV Crosstrek.
This new Legacy looks to gain a lot more traction in the mainstream market than its predecessor, with handsome, if familiar, styling, standard all-wheel drive, and more efficient powertrains. Under the hood, customers can choose between a 2.5-liter boxer-four, or a more powerful six-cylinder engine. Subaru says that the four-cylinder setup actually boasts class-leading fuel economy for all-wheel-drive vehicles in the Legacy's class.
West coast editor Michael Harley stopped by the Subaru stand for a closer look at the 2015 Legacy. Check it out in the video below.