2006 Subaru Legacy 2.5 Gt Ltd on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru to drop industrial products, focus on making cars

Subaru, the company formerly known as Fuji Heavy Industries, said Monday it is ceasing production of its industrial products after more than 60 years in order to focus on its core automotive business. The change was effective Sept. 30. "By concentrating management resources on Subaru's core automotive business, the company will further reinforce its business structure in the aim of substantially enhancing the Subaru brand and achieving even greater sustainable growth," the company said in a statement. The move appears to mark the culmination of a steady retrenchment from its industrial business. Fuji Heavy Industries Ltd. last year announced it was changing its name to Subaru Corp. in order to strengthen the brand and focus on its core automotive and aerospace business. It also moved to integrate its Industrial Products Company within Subaru's automotive business effective Oct. 1, 2016. Subaru is a Japanese name for the Pleiades star cluster, and it symbolizes the six companies that merged to form Fuji Heavy Industries in 1953. Subaru's aerospace division is a contractor for the Japan Defense Agency. The automaker's industrial products business began in 1951 when its former Omiya Fuji Industries Co. Ltd. began production of the 540 cc M6 engine. Subaru says its Industrial Products Co. Ltd. affiliate will continue to handle after-sales service of Subaru-built generators, pumps and engines used in construction, agriculture and industrial equipment. The company also says it will cease manufacturing engines for installation in other vehicles as supply contracts expire. Meanwhile, Subaru is busy reorganizing its plant in Lafayette, Ind., to begin production of the Ascent, a three-row, eight-passenger crossover based on its Viziv-7 concept that debuted late last year. Related Video:

Spy photos show 2017 Subaru BRZ facelift

As it transitions to the Toyota 86, the Scion FR-S isn't the only version of the joint Toyota/Subaru sports car that's getting a facelift. The BRZ is getting a nip and tuck, and here's our first look. Posted on the FT86Club forum are pictures of what appears to be the 2017 Subaru BRZ, hot on the heels of the recently-revised Toyota 86. The changes look rather subtle, but stand at least to keep the Subaru model up to pace with its Toyota counterpart. And for those less than enamored of the new curves applied to the 86, these updates may just be enough to tip the balance in Fuji Heavy's favor. The front end appears to keep the same grille shape as the existing model, but the vents on either side of it have changed, with little winglets bisecting. Gone are the auxiliary lights, apparently integrated into the new headlights that pack fresh elements. The taillights appear to be updated in similar fashion as well. Inside more auxiliary controls are now integrated into the steering wheel in front of the instrument binnacle with a new set of gauges. There's seems to be a new infotainment head unit in the dashboard and some updated interior trim as well. Of course the big question will be whether the refreshed BRZ will get any boost in power or other mechanical upgrades like Toyota's given the new 86, but for that we'll just have to stay patient for the time being as look forward to seeing the Toyota version in the metal at the New York Auto Show this week. Related Video: Featured Gallery 2017 Subaru BRZ facelift View 9 Photos News Source: FT86Club Spy Photos Subaru Coupe Performance facelift