2002 Subaru Legacy Silver on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Autoblog Podcast #399

Episode #398 of the Autoblog Podcast is here, and this week, Dan Roth, Brandon Turkus, and Rob Sass of Hagerty Classic Cars Magazine talk about Cadillac's move to Manhattan and new naming convention, preview the Paris Motor Show, and finish up with the 3 Guys, 3 Grand Classic Car challenge. Also included is an interview with Tom Tjaarda, prolific designer of vehicles including the DeTomaso Pantera. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening! Autoblog Podcast #399: The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics: Cadillac relocates to NYC and changes its model names Paris Motor Show preview Tom Tjaarda interview $3,000 classic cars In The Autoblog Garage: 2015 BMW 428i Gran Coupe 2014 Subaru XV Crosstrek Hybrid Jensen Interceptor Hosts: Dan Roth, Michael Harley, Brandon Turkus Runtime: 01:47:56 Rundown: Intro and Garage - 00:00 Cadillac Move - 24:02 Paris Motor Show - 39:22 Tom Tjaarda - 52:12 Hagerty $3000 Classics - 01:15:43 Q&A - 01:27:45 Get the podcast: [UStream] Listen live on Mondays at 10 PM Eastern at UStream [iTunes] Subscribe to the Autoblog Podcast in iTunes [RSS] Add the Autoblog Podcast feed to your RSS aggregator [MP3] Download the MP3 directly Feedback: Email: Podcast at Autoblog dot com Review the show in iTunes Podcasts Paris Motor Show BMW Cadillac Subaru Classics cadillac ct6 rob sass cadillac lts

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles