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Subaru forecasts 540k US sales in 2015, 940k worldwide

In the past few years, growth for Subaru in the US has only been rocketing upward. The company went from selling 336,441 cars in 2012 to 513,693 in 2014, easily beating its own forecast. In fact with a 21 percent gain, the region was the automaker's largest expanding major market worldwide. The brand sees no reason for the strong inertia to stop in 2015 and thinks it can do even better. It actually looks like North America is going to play an even more important role in Subaru's future. According to the company's 2015 forecast, Japanese sales are expected to fall eight percent this year to an estimated 156,000 units. Meanwhile, growth in the US is estimated to climb to the tune of about five percent to a total of 540,000 vehicles. Canada should help things with a seven percent boost to 45,000 cars. The numbers mean that of the automaker's record 940,000 forecasted sales in 2015, roughly 62 percent could come from North America. To cope with the growing demand, Subaru intends to boost worldwide production and build 920,000 vehicles in 2015, an all-time record of it happens. Further out, the company's SIA factory in Indiana is getting an 18,000-unit expansion "during the first half period of FYE2017" to keep up with Legacy and Outback orders. Clearly, Subaru intends to gain even more ground in the coming years. Read below for its full forecasts. FHI Announces Production and Retail Sales Plans for CY2015 Automobiles Jan 16,2015 Tokyo, January 16, 2015 - Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced its annual production and retail sales plans for calendar year 2015. 1.Production (Units in Thousands) 2014 Result '14 vs '13 2015 Plan '15 vs '14 Japan Production 696 +9% 700 +1% Overseas Production *1 193 +14% 220 +14% Global Production 889 +10% 920 +4% < Japan Production > In prospect of strong sales of the new Legacy and Outback being launched worldwide, Japan production is projected to be 700,000 units, which will be an all-time record for the 3rd consecutive year. < Overseas Production > With expected high demand for the new Legacy and Outback, overseas production is projected to be 220,000 units, which will be an all-time record for the 2nd consecutive year. < Global Production > Global production is projected to be 920,000 units which will be an all-time record for the 4th consecutive year. 2.

Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru

2015 Subaru Outback priced at $24,895*

Just a few weeks after announcing the pricing for the 2015 Legacy sedan, Subaru is getting ready to roll out the all-new 2015 Outback with a base price $24,895, plus an $850 destination charge. Like its platform-mate, the styling could be described as an evolution of the previous generation, but the company claims big changes underneath to improve comfort. It's scheduled to starting hitting dealers this summer.
The Outback continues to share most of its mechanical bits with the Legacy, including its engines. The 2.5-liter boxer-four-cylinder gets a touch more potent with 175 horsepower and 174 pound-feet of torque, and better fuel economy at 25 miles per gallon city, 33 highway and 28 combined. The 3.6-liter flat-six-engine has 256 hp and 247 lb-ft and also sees a marginal economy improvement at 20/27/22. All models now come standard with a CVT, and Subaru's Symmetrical All-Wheel Drive gets some improvements with standard Hill Descent Control, Hill Start Assist, Active Torque Vectoring and X-Mode, a system to increase traction when needed.
The base 2.5i trim goes for $25,745 (all prices after destination), up $425 from last year's CVT base model. It comes standard with a 6.2-inch touchscreen infotainment system with a USB port and AUX input. The 2.5i Premium trim retails at $27,845, but the upgrade nets buyers dual climate zones, a 10-way power driver's seat, leather-wrapped steering wheel, all-weather package and a 7-inch infotainment system. The 2.5i Limited costs $30,845 and includes leather upholstery, 18-inch wheels, a 12-speaker stereo, heated rear seats, lane change assist, rear cross traffic alert and a power tailgate. The top The 3.6R Limited trim is $33,845 and in addition to the bigger engine features HID low-beam headlights and stainless steel dual exhaust tips.