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2018 Subaru Outback to show fresh new face in New York
Thu, Apr 6 2017The refreshed and facelifted 2018 Subaru Outback was revealed today, just ahead of its debut next week at the 2017 New York Auto Show. While not all new, the Outback gets a more aggressive appearance, improved ride and handling, and some new standard and optional equipment. Pricing hasn't been announced, but the 2018 Outback will go on sale sometime later this year. While there haven't been many changes to the overall body, the Outback's front and rear fascias have been updated to fall in line with the rest of Subaru's lineup. The C-shaped headlights and wide grille recall the new 2018 Subaru Crosstrek. According to Subaru, the shape is supposed to remind you of the boxer engine design, with the lights moving outward from the grille. The LED headlights are available with a feature that points them in the direction of the steering wheel. Limited and Touring models come with automatic high beams courtesy of Subaru's EyeSight safety suite. New cladding on the front is intended to better protect the body from dirt and rocks when soft-roading. There will be new wheel designs across the entire Outback range. 2.5i base and Premium models come with 17-inch wheels, while Limited and Touring models come with 18-inch wheels. All models except the range-topping Touring come with roof rails with retractable crossbars. The Touring comes with low-profile rails and detachable crossbars. Subaru claims improvements to the Outback's chassis and suspension provide a smoother, quieter ride than the current model. The brakes and the electronic power steering have also been retuned for a more linear response. Improvements to the CVT, the door mirrors, side glass, and wheel wells should help quell some road noise. There have been upgrades to the interior, including a redesigned center console. Backseat passengers now have access to two USB ports. New materials and colors will be available for both the seating surfaces and trim pieces. Subaru also says an improved air conditioning system will cool the cabin more quickly than before. The 2018 Outback gets the latest version of Subaru's Starlink infotainment system. That means Bluetooth phone and audio, Apple CarPlay, Android Auto, and a TomTom navigation system with three years of map updates in the top level models. The standard touchscreen is 6.5 inches, while an 8-inch system is an available option. Premium, Limited, and Touring models get over-the-air WiFi updates.
Subaru Viziv GT gears up for Vision Gran Turismo action [w/video]
Wed, 19 Nov 2014Ever wonder what it would look like if Subaru made a big brother to the BRZ, maybe to take on the Nissan GT-R or Japan's Super GT series? (Well, the BRZ already competes in the GT300 class, but we're talking about the GT500 major leagues here.) Wonder no more, car fans, because it'd probably look something like this. Only it's not a road car, and it's not a racecar. It's the latest addition to the growing roster of Vision Gran Turismo concepts for GT6.
Borrowing on the design theme put forth by the Viziv concept that debuted at the 2013 Geneva Motor Show and the Viziv 2 concept showcased the following year, the Viziv GT Vision Gran Turismo is envisioned as a racing machine. Its hypothetical hybrid powertrain pairs a 2.0-liter boxer four, turbocharged and direct-injected, to a trio of high-output electric motors to deliver a claimed 591 horsepower and 593 pound-feet of torque.
Carbon fiber construction helps offset the weight of the motors and batteries to keep the hybrid racing shooting brake down to a theoretical 3,000 pounds, with competition-spec aero to keep it glued to the track. Gamers will be able to download it directly in the game as part of the latest update, but you can scope it out right here in the image gallery above and the video and press release below.
How Subaru saved itself by marketing to the gay community
Mon, Oct 17 2016Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt