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Subaru bringing new XV concept to Geneva

The high-riding, Impreza-based Subaru Crosstrek is due for an update. So to whet our appetites, Subaru's showing a concept that previews the new XV. The concept will debut in Geneva, and it's being teased today in the image above. The Japanese automaker isn't saying much about what will go into the new XV Concept, and the teaser doesn't give us much to go on aside from an impression of body-cladded ruggedness. But it isn't hard to see what direction Subaru is going in here. It already revealed the Impreza 5-Door Concept at the Tokyo Motor Show last year, and the Impreza Sedan Concept in LA shortly thereafter, each previewing different bodystyles for Fuji Heavy's compact model. Like the Outback Sport before it, the Crosstrek is essentially a beefed-up version of the current Impreza. So we'd expect the new XV concept to follow a similar path, building upon the show cars we saw recently in Japan and California and taking them down a more rugged path for the European show. We'll look forward to seeing how it shapes up, but more than that, to seeing how Subaru implements the designs for production. Related Video: Subaru to Debut "Subaru XV Concept" at 2016 Geneva International Motor Show Tokyo, February 9, 2016 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Subaru XV Concept" will make its world debut at the 86th Geneva International Motor Show to be held in Switzerland (Press day: March 1 – 2 / Open to the public: March 3 – 13, 2016). The Subaru XV Concept will be unveiled at the press briefing scheduled for 11:15 AM (Central European Time) on March 1 at Subaru booth. The special site will opens today on the Subaru Global Site. http://www.subaru-global.com/2016geneva.html The site will feature information updates relating to the Geneva International Motor Show including Subaru's press conference.

2014 Subaru XV Crosstrek Hybrid [w/video]

The butler announcing arriving guests to the hybrid party has just called Subaru's name, at long last. The XV Crosstrek wasn't even supposed to come to the US, but the 2014 XV Crosstrek Hybrid endows it with a suit tailored for our regulatory dress code, adding all that weighty battery goodness to the Impreza-turned-compact-crossover.
Subaru didn't want to say why it sent the XV Crosstrek to the hybrid party first, but the original car itself was an opportunistic play for the European market that has worked out surprisingly well over there and over here. In areas represented by the American flag it's doing about 4,000 sales per month and on pace to hit 50,000 units for all of 2013; that's just another happy chapter in Subaru's generally awesome year that sees it outpacing Volkswagen through the end of October, 347,890 units to 342,962.
The XV Crosstrek Hybrid is the opportunistic play for the 25 percent of Subaru buyers that will be looking for a hybrid as their next vehicle, so sayeth Subaru, and for those outside the fold who are determined to include the word "hybrid" in their purchase but also want some extra ride height, space and all-wheel drive.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.