1997 Subaru Legacy Brighton Wagon 4-door 2.2l, No Reserve on 2040-cars

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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

You can buy the last Subaru rally car driven by Colin McRae

Colin McRae continued entertaining the fans for years after retiring from competing full-time in the World Rally Championship – though sadly not for enough of them. His last public appearance was at the 2007 Goodwood Festival of Speed, driving the car you see here to the crowd's delight. And now it could be yours. Though it may look mostly like any ordinary Subaru Impreza WRX STI, this is a full-on S12B rally machine. Petter Solberg drove it for the factory Subaru World Rally Team throughout most of the 2007 World Rally Championship, scoring two podium finishes. That would make it desirable enough as it is, but then McRae drove it up Lord March's front lawn (see the video below) to cement its place in history. It was the last time McRae drove in public before he died in a helicopter crash near his home in Scotland just months later. The vehicle has since been stripped down to its shell and completely rebuilt to showroom condition. It has only put on a little over 200 miles since the engine was rebuilt, and the clutch was replaced just 50 miles ago. It has new seats and harnesses, fire extinguishers, brake discs and pads, the suspension has been fully rebuilt, the wheels powder-coated afresh.... top-notch, in other words. C&M Motors out of Omagh, Northern Ireland, has it listed on RallySales.com with an asking price of GBP159,500 – equivalent to just over $230k at current exchange rates. That would put it in contention as one of the most expensive Subarus we've ever seen, rivaling the $238k which Sports Car Market records as having been paid for another ex-McRae Impreza just this past October. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2015 Subaru WRX priced from $26,295*, STI from $34,495*

As you read these words, we're putting together our full First Drive report on the 2015 Subaru WRX STI. And back in December, we were given our first shot behind the wheel of the wingless 2015 Subaru WRX. Both cars will launch at the same time, hitting dealers this spring, and Subaru has now confirmed that pricing will start at $26,295 for the standard WRX, and $34,495 for the hotter STI, with both models subject to a *$795 for destination fee.
On the WRX, that price gets you a 2.0-liter turbocharged four-cylinder engine good for 268 horsepower and 258 pound-feet of torque, mated to a six-speed manual transmission. There are three trim levels available - base, Premium and Limited - the latter of which will retail for $28,495 and $29,995, respectively. Premium and Limited models are also available with a new continuously variable transmission (it isn't bad - seriously), and the two-pedal setup adds $1,200 to the sedan's bottom line. Premium models add things like heated seats and mirrors, a sunroof, foglamps and a rear spoiler. The high-zoot Limited trim adds leather seating, a power driver's seat and automatic LED headlamps.
And then there's the STI, which, at $34,495, carries the same base price as the previous model. Like the standard WRX, the STI is a sedan-only affair, but boasts extensive chassis and powertrain upgrades (stay tuned for our full drive report next week). Under the hood is a turbocharged, 2.5-liter boxer-four, producing 305 hp and 290 lb-ft of twist, mated exclusively to a six-speed manual transmission.