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Subaru rolls out BRZ Premium Sports Edition in Japan [w/poll]

The Subaru BRZ is many things: fun, affordable, communicative... but premium is not one of them. Yet that is precisely more of that upscale look and feel Subaru is going for with its new BRZ Premium Sports Edition.
Thus far exclusive to the Japanese Domestic Market, the BRZ Premium Sports Edition upgrades the standard model with unique 17-inch alloys and an interior spruced up with two-tone black and tan leather, along with contrast-stitched Alcantara trim for the instrument cluster, center console and door panels. There's also a set of aluminum pedals, metal and carbon trim, black mirror housings and more.
The luxed-up model wears a sticker price of 3,034,500 yen, which translates to about $31k. That would make it about $6k more expensive than a base BRZ in the United States, but to put it into more relevant context, the upgrades represent a 241,500 yen ($2,450) premium over the top-spec BRZ Type S in Japan. Assuming Subaru could keep that price premium intact, do you think it would be wise to offer the BRZ Premium Sports Edition in North America? Vote in our poll below, then have your say in Comments.

2014 Subaru WRX and STI pricing announced

As the sun prepares to set on the third-generation Subaru WRX, Subaru has released the pricing for the 2014 WRX and WRX STI. With redesigned versions of both cars due out next year, prices for the current car have risen by just $200 across the entire 2014 lineup resulting in new starting MSRPs of $25,995 for the WRX and $34,495 for the more powerful WRX STI (*not including destination).
The destination charge has also crept up for the 2014 WRX and WRX STI models climbing slightly from $770 to $795. A final pricing adjustment for this bodystyle's send-off year is that the optional navigation system went from $1,000 in 2013 up to $1,100 for 2014. Scroll down for the full model pricing breakdown, and keep a lookout for the all-new 2015 WRX and WRX STI, which we'd expect to see in production form in the coming months.
*Note: WRX STI (above) and WRX (below) are pictured here in the 2013 Special Edition trim.

Evo shakes down Subaru WRX STI on Swedish tarmac

The Subaru WRX STI has never let anyone question its intentions. With a gaping hood scoop up front, massive rear wing at the back and often found with gold wheels spinning all four corners at the ground, there was never anything subtle about this Subaru. The latest 2015 version is made up of many new parts, but the formula certainly hasn't changed. Evo's Henry Catchpole aims to find if it all still jives together on some misty, Swedish backroads in a new video.
Surprisingly, the movie eschews Evo's standard shtick of big, smoky powerslides in favor of a legitimate review of the new STI. However, this isn't Consumer Reports. As the screenshot above implies, Catchpole isn't afraid to chuck the car around a little and put two wheels off the road all in the name of testing the severe sedan's limits. He just puts an equal amount of focus into how it actually drives.
Autoblog's Steven J. Ewing fell in love with the Subie when he did our First Drive. Does Catchpole concur? Scroll down to watch the STI snaking through Sweden and find out.