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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Xcar rates AWD vs. FWD vs. RWD

With snow and ice blanketing large swathes of the United States over the past few weeks, commuting hasn't been easy. Among some drivers, there's an ongoing debate about how much all-wheel drive really helps when it gets slippery and whether rear-drive is as bad in slick conditions as many people think. Xcar Films puts some of those beliefs to the test in its latest video by showing off three very different cars taking on a trio of low-grip challenges. Xcar's picks for the test include the fairly plebeian, all-wheel drive Subaru Impreza, the somewhat plush, rear-drive BMW 120d and the sporty, front-drive Renault Megane RS 275 Trophy. Things start out easy with a hydraulic plate forcing the back end out on a wet skid pad. From there, the tests get really interesting with a slalom on simulated ice, and the cars finish with a high-speed cornering challenge through a soaked turn. While an obvious winner emerges in the end, keep in mind this is hardly a scientific test of grip. For better accuracy, all three vehicles should be wearing identical tires, and the same driver should be behind the wheel of each one. Still, Xcar's examination is a fun chance to see how vehicles react when things get slick. News Source: Xcar Films via YouTube BMW Subaru Renault Driving Safety Videos xcar renault megane xcar films renault megane rs

Subaru recalls 3k Legacy and Outback models for fluid leak

Subaru is recalling 2,893 examples of the 2015-2016 Legacy and Outback because of a potential transmission fluid leak on the two models. The affected vehicles carry build dates between July 3 and July 25, 2015 for the Legacy, and until July 27 on the Outback. According to a Subaru document posted by the National Highway Traffic Safety Administration (as a PDF), during production, the seal cap in the propeller shaft yoke may have been deformed. This could cause a transmission fluid leak, and "there is a possible risk of fire" if the liquid drips onto the exhaust, the report says. Dealers will replace the entire prop shaft on these models, and repairs will start on August 28. New examples will carry a stop-sale until fixed. Related Video: RECALL Subject : Transmission Oil Leak Report Receipt Date: AUG 10, 2015 NHTSA Campaign Number: 15V502000 Component(s): POWER TRAIN Potential Number of Units Affected: 2,893 All Products Associated with this Recall Vehicle Make Model Model Year(s) SUBARU LEGACY 2015-2016 SUBARU OUTBACK 2015-2016 Details Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain 2015 and 2016 model year Subaru Legacy 4-Door and Outback vehicles manufactured July 3, 2015, to July 27, 2015. Transmission oil may leak from a deformed seal cap on the propeller shaft yoke. CONSEQUENCE: If the transmission oil leaks onto the exhaust pipe, there is a possible risk of fire. REMEDY: Subaru will notify owners, and dealers will replace the propeller shaft, free of charge. The recall is expected to begin on August 28, 2015. Owners may contact 1-800-782-2783. Subaru's number for this recall is WQU-56. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.