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Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

2014 Subaru Forester XT

Hitting The Mainstream Sweet Spot
The Forester does quite a bit of heavy lifting for Subaru. What was once a plucky little all-wheel-drive utility box has matured into a competitive crossover that accounts for a quarter of the company's total sales in the US. With those numbers continuing to swell even in the third generation's twilight hours, engineers and designers found themselves in the unenviable position of being asked to fix what ain't broke. Rather than reinvent the company's workhorse from the ground up, as we say in our first look at the CUV, Subaru honed the Forester to offer better fuel efficiency, more usable space and a more refined drive.
In doing so, the automaker hopes to toe that delicate line between luring in new devotees to the cult of Pleiades and keeping the brand's longtime fans smiling. While the fourth-generation Forester may have lost some of its trademark pluckiness in the pursuit of a more mainstream existence, there's no denying this is a more sorted vehicle than its predecessors. Make no mistake, the 2014 Forester is keen to carve out a larger chunk of the ever-plumping CUV market for itself, and for the first time in its history, it has the muscle to do so.

Subaru looks back on record-setting WRX STI from 2011 Isle of Man

In what we can only presume/hope is a precursor to the launch of the next-gen WRX STI, Subaru has released three videos now giving us a look back at the history of the STI-badged WRX models. In this third video, Dominick Infante, national manager of product communications at Subaru of America, got ahold of the automaker's 2011 WRX STI that broke records for the Isle of Man TT Challenge a couple of years ago.
In 2011, rally driver Mark Higgins piloted this car to a lap speed record of 115 miles per hour and a lap time record of 19:56.7 around the 37.8-mile course. The race-prepped STI, which Infante refers to as an "STI on steroids," features a beefed-up suspension, a wonderful-sounding open exhaust and the removal of the speed limiter to go with full roll cage and racing seats and harnesses.
Scroll down to see - and hear - new driving footage of this 2011 WRX STI with Infante behind the wheel as well as some race footage from 2011 - including a near-disaster Higgins averted at 150 mph. Also, be sure to check out the previous videos from Subaru for the 1998 Impreza 22B STI and a 2004 WRX STI.