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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Junkyard Gem: 1992 Subaru Loyale Wagon, with Budget Cargo Carrier

Before there was the Impreza, there was the Leone. Sold in the United States at first as, simply, The Subaru, the Loyale name appeared on the last few years of the third-generation Leones. Here's a final-model-year example of the Loyale wagon in a Denver wrecking yard, complete with rust, outdoorsy-activity-themed stickers, and interesting homebuilt plywood upgrades. These cars weren't quite as sturdy as their successors, but this one reached the magical 200,000-mile mark during its quarter-century on the roads and trails of Colorado. For some reason, there's a mid-1990s Mazda Miata M Edition badge on the tailgate. Some Colorado Subaru dealerships sell "Rocky Mountain Edition" option packages, so perhaps this was the Loyale owner's way of joining the exclusive club for owners of Subarus with snow-grooved floormats and ski-friendly roof racks. In keeping with that theme of homebrewed upgrades, this car has a plywood version of the roof-mounted cargo carriers so popular with local Outback owners. Sure, it's a bit heavy and the lack of paint reduced its lifespan, but it got the job done. The skinny twine holding the box to its plumbing-pipe mounts looks a bit scary; I'd hoped to see some hefty lag-bolts going through the roof's metal into the box's underside, but did not find any such hardware. Tailgating this rig would not have been advised. Inside, a sturdy wooden floor covers the rear-seat and cargo area. Just the thing for lots of bicycle parts or camping gear! It's those little details that make an installation like this work best. A tire receipt from last year shows that this car lived in even-more-Subariffic-than-Denver Boulder, and that it was still running and being maintained in the recent past. Unlike nearly all retired Subarus of this era that I see in Denver junkyards, this one has not a single cannabis-dispensary sticker on the dash (in stark contrast to, for example, this THC-saturated '84 GL wagon). None of that lung-capacity-destroying weed for this Subaru, no sir— just healthy outdoor adventures! You could still buy front-wheel-drive Subarus in 1992, but this one is an all-wheel-drive car with 5-speed manual transmission and 90-horse boxer-four engine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Before Subaru pitched their wagons as outdoor-activity-enabling adventuremobiles, they were sold as practical family haulers.

2023 New York Auto Show Live Updates: Hyundai's surprise, Nissan's super stand, '24 Wrangler

The 2023 New York International Auto Show shifts into high gear Wednesday, April 5, and our reporters are already in the city, with events unfolding even as we speak. We'll being seeing cars in person, interviewing automaker insiders and snapping photos of vehicles and all the other oddities that pop up at an event like this and we'll be giving you live updates and color from the show floor along the way.  Ram, Hyundai, Subaru, Kia, VW and Jeep are all expected to show something new this week, and other automakers are known to be hosting off-site events that may produce news — expected or otherwise. Genesis has already revealed its GV80 Coupe, for example, along with the fact that it has been confirmed as a production model. And we're just getting started.  Read on below for our observations from the show floor and points beyond: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Green New York Auto Show Genesis Hyundai Jeep Kia RAM Subaru Volkswagen Concept Cars Electric Future Vehicles