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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Spy photos show 2017 Subaru BRZ facelift

As it transitions to the Toyota 86, the Scion FR-S isn't the only version of the joint Toyota/Subaru sports car that's getting a facelift. The BRZ is getting a nip and tuck, and here's our first look. Posted on the FT86Club forum are pictures of what appears to be the 2017 Subaru BRZ, hot on the heels of the recently-revised Toyota 86. The changes look rather subtle, but stand at least to keep the Subaru model up to pace with its Toyota counterpart. And for those less than enamored of the new curves applied to the 86, these updates may just be enough to tip the balance in Fuji Heavy's favor. The front end appears to keep the same grille shape as the existing model, but the vents on either side of it have changed, with little winglets bisecting. Gone are the auxiliary lights, apparently integrated into the new headlights that pack fresh elements. The taillights appear to be updated in similar fashion as well. Inside more auxiliary controls are now integrated into the steering wheel in front of the instrument binnacle with a new set of gauges. There's seems to be a new infotainment head unit in the dashboard and some updated interior trim as well. Of course the big question will be whether the refreshed BRZ will get any boost in power or other mechanical upgrades like Toyota's given the new 86, but for that we'll just have to stay patient for the time being as look forward to seeing the Toyota version in the metal at the New York Auto Show this week. Related Video: Featured Gallery 2017 Subaru BRZ facelift View 9 Photos News Source: FT86Club Spy Photos Subaru Coupe Performance facelift

Cosworth announces Power Packages for Subaru BRZ, Scion FR-S with up to 380 hp [w/video]

Cosworth stands on the list of the most famous engine tuners in the world with its DFV engine engine dominating Formula One for a time in the '70s. So when it teases plans to take on the FA20 engine from Subaru and Toyota found in the BRZ, Scion FR-S and Toyota GT86 abroad, our interest is indeed piqued. Cosworth is promising to take the 2.0-liter, four-cylinder boxer engine from its current 200 horsepower all the way to 325 hp and even 380 hp in a future track version through a series of staged Power Packages. At the moment, only the first stage is available that takes the mill to a potent 230 hp.
Cosworth says that its new strategy is to offer its upgrades in kits rather than individually so that it can be sure that everything works and fits when owners receive it. The Stage 1 Power Package emphasizes helping the FA20 breathe better and includes a nearly complete replacement for the stock exhaust system. There is a sports exhaust with four-inch, diagonally cut, polished tips and Y-shaped muffler, an overpipe front pipe with a spherical resonator and a new manifold header that is 22 percent lighter the standard unit. In addition to that, the kit comes with a software reflash, low temperature thermostat, Cosworth badge and plaque.
The stage one kit is available now, and stages two and three go on sale later this summer, according to its website. Autoblog contacted Cosworth for pricing information for the kits. We will update this story, if we hear back. The company also released a video showing off the exhaust upgrades. Scroll down to watch it and read the full release, below.