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Why I chose a Subaru WRX over a BRZ

It was early 2012, and I was ready to get a new car. Not just any car, but the car I had dreamed about for no less than a decade: the Subaru Impreza WRX. There was something about this car that always appealed to me, even before the WRX was sold stateside; originally it was the Impreza 2.5RS that caught my eye. What was so special about the WRX? Well, I loved the idea of having a small car with all-wheel drive and good power, all in a relatively affordable package. It was one car that could do it all. Oh, and that fresh rally blue paint and signature boxer rumble were easy on the eyes and ears. It was a long time coming. I was just about ready to place an order with my Subaru dealer. But wait. What's this? A new kid on the block. Subaru was releasing its long-time-coming, rear-wheel-drive sports car: the BRZ. I was enticed early on when it was announced that Toyota and Subaru would jointly develop a lightweight sports car, and my interest was piqued once I saw the beautiful FT-86 concept. Now I kind of had a tough choice. I still wanted the WRX, but also liked the idea of having a proper sports car with a low center of gravity and low weight. Very different cars, I know, but both offered the fun I craved. I didn't get to drive a BRZ, but I did sit in one and enjoyed the low seating position and crisp feel of the shifter. I could tell it was one car that would feel connected to the road, a true driver's car. After some deliberation and research, I ended up ordering the WRX, my original goal. Why? For one thing, the BRZ was so new that I couldn't get invoice pricing. Plus, with the winters here in Chicago, I really wanted AWD; I was pretty much tired of FWD, and didn't want to risk driving RWD in snowy/icy conditions. Further, the WRX provided usable back seats and plenty of cargo space in the hatchback version (which is the one I chose). To top it off, I loved the power I'd get with the WRX, even though it wouldn't handle quite like the low-slung BRZ. Long story short, it came down to what I mentioned earlier: one car that could do it all. The WRX is a jack of all trades. It offers a nice blend of performance and practicality. Do I have any regrets? Not at all. If my financial situation allowed for it, I would love to have an AWD daily driver and a RWD sports car for occasional use (either a BRZ, MX-5, or S2000), but since I could only afford one vehicle, the WRX was the right choice for me. I liked it so much, in fact, that I upgraded to a 2016 WRX.

Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Subaru XV Crosstrek gets special edition model, retina-searing paint

It's not going to be hard to spot the buyers of the upcoming 2015 Subaru XV Crosstrek Special Edition driving around town thanks to the model's exclusive, blazing Sunrise Yellow paint. But you can think of the loud color as Subaru's way of celebrating a record year in 2014 with 513,693 vehicles sold, easily beating its half-million-car goal. The Crosstrek was also the company's third-best-selling vehicle last year, behind the Forester and Outback. Limited to 1,000 units that begin arriving in the spring, the Special Edition is priced at $25,290, plus $850 destination and delivery. For that money, Subaru gives buyers a compact crossover based on the 2.0i Premium with some extra kit. In addition to the sunny paint, all of these models come with a power moonroof, body-color folding mirrors and blackened headlight bezels. The all-weather package is also standard with heated exterior mirrors, a windshield wiper de-icer and heated front seats. The biggest upgrade inside is Subaru's Starlink multimedia system that includes a seven-inch touchscreen with voice-activated controls, multi-touch support and two USB ports. Keyless access with push-button start and leather wrapping for the shift lever and steering wheel also come with this version. There's nothing new underneath the bright paint and improved interior, though. The Special Editions get the same 2.0-liter boxer four-cylinder engine making 148 horsepower and 145 pound-feet of torque as the rest of the lineup. As expected, power is routed through a CVT to Subie's all-wheel drive system. Read more below about Subaru's limited take on the Crosstrek. SUBARU ANNOUNCES XV CROSSTREK SPECIAL EDITION - Limited edition production model with 1,000 units - Based on 2.0i Premium trim - New exterior color Sunrise Yellow - Priced at $25,290 Cherry Hill, N.J. - Subaru of America, Inc., which has posted record-breaking sales every year for the past six years, today announced the introduction of the 2015 XV Crosstrek Special Edition. The Special Edition will be limited production of 1,000 models arriving into retailers in Spring 2015. Based on the well-equipped 2.0i Premium trim, the Special Edition is priced at $25,290 (plus $850 d&d). The versatile, fun-to-drive XV Crosstrek combines bold five-door design, a highly capable chassis, best-in-class fuel economy and in-demand multimedia features.