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Daily Driver: Long-Term 2015 Subaru WRX

In successive weeks the middle west and eastern coast of our country were blanketed in snow. Thankfully for my fellow Michigan-based Autoblog editors and I, our long-term 2015 Subaru WRX was fitted with Dunlop SP Winter Sport 3D tires before the first flake even fell. I stole the keys and ran out of the office was loaned the WRX for a week recently, and made good use of a sunny Saturday to take the car out for a proper, winding road drive. In the video you see here, I happened to have great weather and dry roads for the test, but rest assured that it had been snowy and gross up to that point. We're going to have lots more to say about our gold-footed 'Rex before we give it back, but in the meantime believe me when I say that the car is well-sorted for the worst that Winter '15 will throw at it.

2018 Subaru BRZ tS Drivers' Notes | Wings and things

It's a little hard to believe the Subaru BRZ and Toyota 86 (formerly the Scion FR-S) are entering their seventh model year. Both cars debuted back in 2012 and, save for a minor update last year, the cars remain unchanged. Power still comes from a 205-horsepower naturally-aspirated flat-four. That's not a lot on paper, but it's decent enough for a car that comes in under 2,900 pounds. This particular test car is one of just 500 tS special editions coming to the U.S. In addition to the wing, side skirts and wheels, the tS gets Michelin Pilot Sport summer tires, Brembo brakes, Sachs dampers and STI strut braces. It makes the tS the sharpest and best-performing BRZ in the car's seven-year run. You do pay for the extra kit, and if it's not your thing, you can still get a pretty well-equipped car for around $30,000. Editor-in-chief Greg Migliore: I sought out errands on the other side of town during my weekend in the BRZ tS. It's a blast in a way only some enthusiasts will love. The heavy steering, the low-to-the-ground profile, the rock-hard chassis — take your protein pills, man. This isn't something you want to drive when your back hurts or you're slightly hungover. No it's not a '90s Viper, and you don't need goggles and gloves, but in this era of high-horsepower SUVs with sanitized comfort modes, you need to show up with your reflexes sharp to master the BRZ, especially in track-tuned tS trim. Not every enthusiast will want this. A muscled-up Mustang or Challenger might be a better bet for long commutes on straight roads, while this Subie demands you meet its needs on something open and with a twist. It's fun. But it's intense. Consumer Editor Jeremy Korzeniewski: Not surprisingly, a pair of braces to stiffen the chassis, stiffer springs over Sachs dampers, big Brembo brakes and Michelin Pilot Sport 4 tires on lightweight 18-inch wheels all conspire to make the tS the best Subaru BRZ I've ever driven. There's an aggressive body kit, too, but my time with the tS was limited to some fun runs on public roads, so I never hit the speeds where you'd really experience the aero benefits. Thing is, boosting the car's at-the-limit handling abilities really serves as a reminder that the engine isn't all that powerful. It's the same exact 2.0-liter four-cylinder boxer that powers every other BRZ. These days, 205 horsepower and 156 pound-feet of torque feels decidedly uninspired, particularly at the tS's asking price of $34,355.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.