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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru funds Center For Pet Safety crash testing for dogs [w/video]

Crash-testing new vehicles to evaluate their ability to keep humans safe in accidents is nothing new, but thus far there has been little in the way of crash testing for dogs. Subaru, a company that portrays itself as pet friendly, hopes to raise awareness on the issue of pet safety by funding initial crash testing by the nonprofit Center for Pet Safety, Automotive News reports.
Real dogs were not used in the crash tests; three dummy dogs representing a 25-pound terrier, a 45-pound border collie and a 75-pound golden retriever were used. There are a variety of devices for sale that are supposed to restrain dogs from entering the front-seat area and distracting the driver - tethers, cages, nets and crates - but their effectiveness in a crash is unknown.
In Subaru's crash test, performed at a Virginia laboratory that tests child seats on a device that speeds down a track and stops abruptly, the results show that devices such as dog tethers are prone to break in a crash, sending the dog rocketing into whatever is in front of it. Rather alarmingly, the organization reports a 100-percent failure rate. In other words, "None of the harnesses were deemed safe enough to protect both the dog and the humans in the event of an accident." Yikes.

Watch a Subaru BRZ nail world-record tightest 360 spin

How much space do you need to execute a full 360? Less than two car lengths, as it turns out. But you'd need to be someone like Alastair Moffatt to pull it off. The British stunt driver added another Guinness-certified world record at the Autosport International show in Birmingham, England, the other day when he executed a complete 360-degree turn in just 21.3 feet. 14 of those feet were taken by the Subaru BRZ he drove to accomplish the feat – naturally with the ABS and traction control disengaged. That left just 7.4 feet (2.25 meters) of clearance to flip the car all the way around, which bagged him the record for the world's tightest 360-degree spin that previously stood at 8.2 feet (2.5 meters). He didn't manage the feat just once: after extensive practicing, Moffatt performed the stunt in front of a cheering crowd, and then repeated it under tightly controlled conditions for the record adjudicators. This isn't the first such world-record stunt that Moffatt has pulled off, either. He previously scored the records for the tightest parallel parking job and for the same in reverse. Watch him accomplish his latest in the video above. SUBARU BRZ GETS IN A SPIN FOR GUINNESS WORLD RECORD - Rear-wheel drive Subaru BRZ sets new world record for tightest 360° spin - Stunt driver Alastair Moffatt secures record at 2016 Autosport Show Subaru has again demonstrated the agility and precision handling prowess of its rear-wheel drive BRZ sportscar by securing the Guinness World Record for the 'Tightest 360° spin'. The record was secured at the Autosport International Show over the weekend, with the BRZ in capable hands of former world record holder Alastair Moffat. Stunt-driver ace Alastair Moffatt broke the previous 2.5-metre Guinness World Record, which was achieved in 2014, by flicking the BRZ into a 360° spin between two obstacles in Autosport International's Live Action Arena. Moffatt has previous experience setting daring Guinness World Records, including 'Tightest Reverse Parallel Park' and 'Tightest Parallel Park', the latter established at the 2015 Autosport show. The 4.24-metre-long Subaru BRZ is renowned for its low centre of gravity – lower than many high-end supercars – and naturally-aspirated 2.0-litre 'Boxer' engine, making the BRZ one of the most exciting and engaging cars on the road In order for Alastair to have maximise control over the car throughout the manoeuvre, the traction control was switched off and ABS disengaged.