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Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Impreza 5-door concept headlines Subaru's Tokyo lineup

Subaru is planning a whole raft of new debuts for the upcoming Tokyo Motor Show. One of them we've already seen in the updated Forester crossover. But that's just the tip of the proverbial iceberg when it comes to Fuji Heavy Industries' plans for the Japanese expo. Leading the lineup will be two brand-new concepts. Subaru will be showcasing a conceptual preview of the next-generation Impreza. The five-door hatchback is so far only being shown in sleek and shapely design renderings, so we'll have to wait as the show approaches to see more. But from what little we can see so far, the hatchback looks promising. Along with the Impreza is the hybrid Viziv Future concept, which builds on previous Viziv design studies in a crossover form that just might preview the upcoming replacement for the Tribeca. The sporty crossover concept is rendered in a muscular-looking take on typical Subaru style, in white with metallic and orange accents inside and out. A full glass sunroof lets the light into the thoroughly modern cockpit, with a large dashboard monitor and four individual bucket seats accessed by conventional front doors and what look like van-like, pillar-less sliding rear door like you might see on a Ford B-Max. The concept is fitted with a bike rack, automated driving is provided by the next-generation EyeSight system, and motivation comes from a turbocharged hybrid setup. This being a Subaru, it naturally features all-wheel traction, but it's provided through the road thanks to the electric motor on the rear axle. Other features of the Subaru pavilion in Tokyo include a luxed-up version of the WRX S4 dubbed SporVita, with an Italian leather interior. Other interior trim, 18-inch wheels, and a raft of otherwise optional equipment comes part of the package which will also bee seen on the Legacy. There'll be a few more new debuts – including new versions of the XV, Levorg, and WRX STI S207 – to be revealed later this month, along with the BRZ GT300 that Subaru fields in the Super GT series. Related Video: Subaru Exhibition Outline of the 44th Tokyo Motor Show 2015 October 7, 2015 Tokyo, October 7, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, will unveil two new concept cars at the 44th Tokyo Motor Show 2015 (Press Days: October 28 and 29; General Public: October 30 to November 8).

Subaru limited-edition WRX STI Type RA and BRZ tS pricing revealed

Back in June, Subaru announced that it was going to produce a limited edition of 500 higher-performance WRX STIs and BRZs. Now we know what they'll cost. Let's take the WRX STI Type RA first. That's going to set you back $49,855, including destination and delivery. (As a frame of reference, a plain old STI lists for $36,995.) The BRZ tS, on the other hand, will cost $34,355. (A base BRZ sells for $26,315.) So the premiums for the limited-edition cars are $12,860 and $8,040, respectively. What you get for the WRX STI Type RA's higher price, aside from more letters, is a roster of handling and enhancements and weight reduction measures (how much less, Subaru didn't say): Carbon fiber wing. Carbon fiber roof panel. Spare tire delete. Lightweight 19-inch alloy wheels. Revised third-gear ratio and shorter throw on the six-speed manual. Upgraded suspension with special Bilstein dampers. Modified vehicle dynamics control (VDC). All WRX STIs for 2018 get upgraded brakes, and the Type RA shares in that, getting stronger Brembo monoblock six-piston calipers in front. Two-piston calipers are in the rear, and it gets larger, cross-drilled rotors at all four corners. Brake pads have more surface area. The one difference in the Type RA: The calipers are painted an "exclusive" silver finish. All STIs also get a new all-electronically controlled limited-slip center differential AWD system. Horsepower gets a nudge to 310, from the regular STI's 305. Doesn't look like much on paper, but Subaru says the car will get a new cold-air intake, high-flow exhaust, retuned ECU and stronger pistons. Inside, it gets special Recaro seats, an Ultrasuede steering wheel, and each car will be individually numbered, with a plaque in the cabin. Finally, the Type RA gets "Cherry Blossom Red" accenting, RA badging, a front underspoiler and paint choices of blue, black and white. In case you're wondering about the naming/numbering, the "RA" in WRX STI Type RA stands for "record attempt." In July, a WRX STI Type RA NBR Special — a specially built 600-horsepower racecar that is a far cry from the car going on sale — finished a lap of the Nurburgring in a blazing 6:57.5. That's just half a second behind the Porsche 918 Spyder hypercar. The BRZ tS, meanwhile, gets: STI-tuned front and rear Sachs dampers and coil springs, and other steps to stiffen the suspension. Lightweight 18-inch wheels with Michelin Pilot Sports. Four-piston Brembos up front, twofers in the back.