2014 Subaru Impreza 2.0i Sport Limited on 2040-cars

Auto blog

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Japan is the only country to get this WRX S4 tS

Before the Impreza switches to a new platform, Subaru is wringing more limited editions out of the old one. The most recent, the Subaru WRX S4 tS, is a Japan-only special that is based off of the WRX S4 model released a few years ago. Underneath the hood, the WRX S4 tS gets the same modified 2.0-liter turbocharged flat-four from the WRX S4 that generates 296 horsepower and 295 pound-feet of torque. The modified engine produces 28 horsepower and 37 pound-feet of torque more than the standard WRX, and is only five horsepower off the turbocharged 2.5-liter Boxer engine in the WRX STI, while making more torque. The handling has been improved thanks to a similar setup to the one on the WRX STI S207, another Japan-only model released last year, that features adjustable DampMatic II front suspension from Bilstein, along with other goodies. The exterior gets 19-inch BBS forged aluminum wheels, red pinstripes on the front grille and rear bumper, and a large front spoiler. On the inside, the WRX S4 tS benefits from Recaro bucket seats and a luminescent speedometer. The sedan is also equipped with Subaru's advanced safety features in the form of EyeSight. Japanese enthusiasts can also choose a more hardcore option with the NBR Challenge Package that commemorates the automaker's victories in the SP3T class of the Nurbrugring 24 Hours in 2015 and 2016. The sportier model gets 19-inch wheels from BBS, a carbon-fiber rear wing, special badging, and a suede-lined steering wheel on the inside. We reached out to Subaru to see if the vehicle would be sold in the US, but the spokesperson refused to comment. With the WRX S4 and the S207 being Japan-only models, we doubt the new limited edition WRX S4 tS would be offered outside of Japan. Related Video:

2016 Subaru BRZ gets new touchscreen, lower price

Subaru is freshening up its lovable BRZ coupe for 2016, adding a spate of new options and tweaking the price ever so slightly. On the options front, the rear-driver gets a new 6.2-inch touchscreen multimedia system. Like the current car's standard 6.1-inch affair, it offers AM/FM/HD radio, satellite radio, and Bluetooth connectivity. The new system will also play nice with your smartphone, adding integration for Aha, Pandora, iHeartRadio, Stitcher, and a few other more mundane, everyday apps, adding weather and news features. A rear-view camera will also come standard. While the new infotainment system is added across the range, it's the only real change happening for 2016. The Limited trim remains identical to the 2015, offering owners an Alcantara trimmed cabin, with suede and leather seat accents and keyless access, while the car's exterior gets a body-color spoiler and fog lights. Dual-zone climate control, heated seats, and heated mirrors also come standard on the up-market trim. Despite the new 6.2-inch display, Subaru has actually cut prices by $300 on both versions of its two-door model for 2016. The base model kicks off at $26,190, while the Limited rings up at $28,190. Fans of the BRZ's six-speed automatic Philistines can get a two-pedal BRZ for $29,290, which includes the Limited trim equipment. Read on for the official press release, direct from Subaru. Related Video: SUBARU ANNOUNCES PRICING ON 2016 BRZ® MODELS SUBARU STARLINK™6.2"Multimedia System standard across all lines Priced $300 lower than previous model year Rear Vision Camera now standard Cherry Hill, N.J. - Subaru of America, Inc. today announced pricing for the 2016 BRZ line. Starting at $25,395, the BRZ, powered by a 200-horsepower 2.0-liter BOXER engine, marks a return to the fundamentals of sports car design, emphasizing low vehicle weight, an ultra-low center of gravity and precision steering. Available in Premium or Limited trim, BRZ models boast performance features, such as the sport-tuned suspension with front strut brace and TORSEN limited-slip differential. For 2016, the BRZ receives the SUBARU STARLINK 6.2" Multimedia System with a 6.2-in. single-touch gesture display, AM/FM stereo with HD Radio®, SiriusXM Satellite Radio, Radio Data Broadcast System, single-disc CD player, Bluetooth® hands-free phone connectivity and audio streaming, iPod® control, iTunes® Tagging, a USB port and an auxiliary input jack.