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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru beefs up new Exiga Crossover 7 in Japan

While we wait for Subaru to roll out a replacement for the troubled Tribeca crossover here in North America, in other markets the Japanese automaker continues to introduce other wagons of varying heights and capacities. Like the Levorg wagon offered in Japan and soon to be introduced in Europe, or the new Exiga Crossover 7 announced for the company's domestic market. We first caught a glimpse of the Exiga in concept form way back at the 2007 Tokyo Motor Show, and the seven-seat wagon entered production the following year. What sets this version apart is its higher stance, transforming it into a pseudo-crossover in similar fashion to how the Outback transformed the Legacy or the XV Crosstrek builds upon the Impreza. It's based on the same platform as well, and retains the existing Exiga's seven-seat cabin, with three rows of seating that fold down to make the interior volume adaptable to whatever needs might arise. The crossover version also rides higher on 17-inch wheels, with reinforced lower bodywork, a larger front grille and roof rails to give it a more rugged look. Power comes in the form of a 2.5-liter boxer four, mated to a continuously variable transmission and driving 171 horsepower to all four wheels in typical Subaru style. Fuji Heavy figures it will sell around 600 of these every month in Japan, but it looks unlikely to export it to other markets - least of all our own. Jacked up and ruggedized though it may be, our sources at Subaru tell us this vehicle is too small to have anything to do with the Tribeca replacement we've been waiting for and which promises to be a fair bit larger to suit American tastes. (Google-translated) Subaru new "CROSSOVER 7 (crossover Seven)" released April 16, 2015 Fuji Heavy Industries, the crossover model "CROSSOVER 7" of the new genre of "urban SUV x multiplayer car" (official name: "EXIGA CROSSOVER 7") the will be released today. CROSSOVER 7, the interior and exterior that incorporates elements of fashion and authentic SUV, all-weather AWD performance of Subaru unique, combines the 7-seater of packaging full of airy, is the new crossover model. You can also use in a variety of applications, and new proposal as "7-seater SUV" to achieve an active lifestyle.

Subaru axes WRX and STI in UK

Auto Express reports Subaru will stop selling the Impreza, WRX and WRX STI in the UK starting next year. A spokesperson with the company said Subaru has been evaluating the Impreza and its performance in the UK for the past year and has finally decided to pull the plug. That means all of the model's performance iterations will also drop off of dealer lots, including the WRX and the STI. The unnamed spokesperson said Subaru UK currently has no plans to to bring more stock of either model once the current supply sells out. That means buyers in the UK have until around early summer 2013 to get their hands on an STI.
The move comes in response to slow demand, which has trickled off in the face of competition that best the machine in terms of refinement, performance and emissions. Moving forward, the automaker says it will focus its sales efforts on models like the XV Crosstrek, Forester and Outback, as well as the company's new BRZ sports coupe.