2013 Subaru Premium on 2040-cars

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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

Subaru readies BRZ RA Racing for Japanese trackdays

As if we needed any more reasons to take a Subaru BRZ to the track, Subaru has just announced that it will be producing a racing-spec version of the car straight from the assembly line. The only problem is that the BRZ RA Racing is being offered for the Japanese domestic market only, and won't be visiting any road courses in the US any time soon.
To get the BRZ ready for some serious track time, Subaru added brake ducts beneath the front fascia, removable tow hooks and an oil cooler behind the grille. Inside, the car gets a factory six-point roll cage (including custom-fit floor mats) and a four-point race harness for the driver. Now we get to pricing where US enthusiasts will get even more miffed. The entire suite of racing add-ons increases the BRZ's price by 31,500 yen, which converts to less than $350 US; the total price of the car converts to right around $31,500 US.
There is a brief press release posted below, which has been translated (somewhat poorly) by Google.

Subaru teases all-new Legacy ahead of Chicago debut

Following the debut of the Legacy Concept at the 2013 Los Angeles Auto Show, it appears Subaru is now ready to show us the real thing. The Japanese automaker has just confirmed that a production-spec Legacy sedan will officially bow at next week's Chicago Auto Show.
All we have to work with right now is the teaser image you see above, as well as some general overview-type stuff from Subaru in regards to its new model. According to the company's press blast, the next Legacy "is a midsize sports sedan which offers enhanced driveability and functionality while achieving a design required for a flagship model with a quality feel." In other words, it's a brand-new Legacy.
The Legacy Concept was a decidedly attractive thing, combining coupe-like styling elements and a new design that sort of reminds us of a Buick Regal GS. Of course, Subaru has a storied history of creating excellent-looking concept cars, only to later unveil very watered-down production versions, so we fully expect its new midsize sedan to be quite a bit more boring than the show car we saw in LA. Let's hope we're wrong.