2013 Subaru Impreza Wrx on 2040-cars

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Subaru WRX hatchback back off the table

It's fair to see we're rather fond of the new Subaru WRX. That's not to say we don't have a number of issues with the budget sports sedan, though. Foremost among those complaints is that it's short exactly one door. Yes, the sedan-only WRX is just fine, but we'd be lying if we said we weren't missing the long-roofed, five-door model of years past. More pressing than our sentimentality, though, is the business case for a WRX wagon - half of the 2013 WRX and STI models sold had five doors. As a general rule, ignoring half of your former customers isn't the best strategy for long-term success. There was some hope, as recently as a few weeks ago, though, that Subaru would right this wrong and offer a real, five-door WRX. An Australian reporter managed to corner project manager Masuo Takatsu, who said strong interest from the US meant that the Subaru mothership was considering a WRX with a hatch rather than a trunk. Sadly, that doesn't seem to be the case, as Subaru USA is dashing any and all hope of a second body style. According to Motor Trend, the company's US arm reached out to Japan and, despite the statements made by Takatsu, confirmed that there were no plans for a WRX wagon. Sigh...

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.

Refreshed 2015 Subaru Impreza priced from $18,195*

It was just a few weeks ago that Subaru unveiled its refreshed 2015 Impreza with refinements like a tweaked front fascia, upgraded infotainment system, standard rearview camera, slightly better fuel economy and other goodies. The Japanese automaker has finally decided to tell us what all of this new kit costs, and it actually hasn't increased too much over last year.
A base model 2015 Impreza 2.0i sets back buyers $18,195 for the four-door sedan or $18,695 for the five-door hatch (*not including $795 destination and delivery on all models). All of those prices are $300 more than the 2014 model year.
Moving up to the Premium trim requires $20,995 for the sedan or $21,495 for the five-door and adds 16-inch wheels, heated seats, heated mirrors and a windshield wiper de-icer. The Sport Premium pack, offered exclusively on the hatch, goes further with features like body-color side sills, 17-inch wheels, foglights, and more for $20,995 with the five-speed manual or $21,995 with the CVT.