2013 Subaru Impreza 2.0i Sport Limited on 2040-cars

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Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru

Days 3-5: Our 4 favorite Patagonia timelapse videos | Subarus in South America

Sorry for the break in daily updates, Autoblog In Patagonia fans. McGraw and I spent the last two nights at a hotel so remote, it doesn't even technically have an address – just coordinates. We barely had wifi access and couldn't even get a cell signal most of the time, but now we're back with another quick update about our adventures in South America. Since our last writing, we hopped in a Subaru Forester and checked out the massive Perito Moreno glacier, crossed the border into Chile and spent all of Thursday inside the Torres del Paine national park. We drove Outbacks and Crosstreks on some truly epic dirt roads up and down mountains, and even took a break to do a little fishing (we can't work all the time). Friday, our journey took us even more south to Punta Arenas, Chile, and on Saturday we'll cross the Straits of Magellan and head back into Argentina, to fulfill our quest of driving to the southernmost drivable point in the world (outside of Antarctica). Since we've had lots of time on our hands, we decided to take some timelapse videos of the epic scenery here in Chile, and that's what we're bringing you this time around, in the video above. We'll have another update soon. In the meantime, check out our Facebook, Twitter, and Instagram feeds to see what we've posted on our very spotty cell coverage. We can't wait to show you everything we experienced when the big, final story comes out later this month. Auto News Subaru Videos patagonia autoblog in patagonia

Toyota GT86 engineer Tada recounts how sports car came to be

Because the Toyota GT86, Scion FR-S and Subaru BRZ coupes are now a reality, it's almost hard to imagine the struggle that had to happen within the large, conservative corporate structures at both automakers for the joint project to even get off of the ground.
Speaking to those struggles on Toyota UK's Toyota Blog, GT86 Chief Engineer Tetsuya Tada enlightens us with a recap of the sports car's earliest origins. For Tada, the first stages of the project must have seemed almost as dreamlike as the final product is to drive.
Said the Chief, "I had been working in the minivan department engineering new product, but a month after the meeting I was summoned. 'Forget about minivans,' they said, 'you are now working on the sports-car project.'"