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2016 Subaru BRZ and STI get Hyper Blue for new limited special editions

Blue fits as well on a fast Subaru as red does on a Ferrari or silver on a Mercedes-Benz. The color just clicks somehow with the Japanese automaker's performance models, and apparently the company knows it. This fall for the 2016 model year, the BRZ and WRX STI are getting new Series HyperBlue limited editions with an exclusive cerulean shade as the major selling point. Pricing is being held until closer to launch. Limited to 500 units, the 2016 Series HyperBlue BRZ is a follow-up to 2015's Series Blue edition. Hyper Blue looks to be a much lighter shade than Subaru's famous WR Blue, but the new color is still fairly attractive. The tone covers the entire exterior but is contrasted with black for the 17-inch wheels, badges, and mirror covers. The exclusive hue is carried inside too for the seat bolsters, headrests, stitching, door trim, and a mix of blue and black leather on the steering wheel. So if you're in, you're all-in. All BRZs get some other tiny tweaks for the new model year, too. A rearview camera is now standard, and Subaru's upgraded 6.2-inch Starlink infotainment system is available. More power is rumored as part of a more thorough refresh for the 2017 update. With production limited to 700 units, a few more Series HyperBlue editions of the 2016 STI are going to be on the street. Although, there aren't as many tweaks for them. Of course, the new color covers the outside, and it's also offset with black on the 18-inch BBS wheels, badges and mirror caps. Blue stitching brings the color into the interior, and Subaru's seven-inch navigation system with a nine-speaker stereo is standard for this version. Related Video: SUBARU TO OFFER LIMITED EDITION SERIES.HYPERBLUE BRZ AND WRX STI MODELS Limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced the 2016 Series.HyperBlue limited edition available exclusively on BRZ and WRX STI models. As a follow up to the 2015 Series.Blue BRZ, the 2016 Series.HyperBlue cars feature exterior paint in Subaru's exclusive Hyper Blue with matching interior trim. Production will be limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles will go on sale this Fall.

2016 Subaru BRZ Series.HyperBlue Quick Spin

On its own, there's not much to "review" about the Subaru BRZ's new Series.HyperBlue trim. Limited to just 500 units, the coupe wears a new shade of blue, its 17-inch wheels and exterior badges are painted black, and inside, the HyperBlue color carries over to the accent stitching and logos on the seats. I love – no, love – this color. If you're a fan of the BRZ, like cool blues, and are thinking of picking up a 2016 model year example, this is the one to get. Plus, this car doesn't have all that bolted-on visual stuff from last year's Series.Blue. HyperBlue aside, it's the same BRZ it's always been. Yes, Subaru's updated Starlink infotainment system is now available, and there's a frameless rearview mirror inside the cabin. That's about it in terms of 2016 model year updates. But it's still worth revisiting. I've driven the BRZ at home in Detroit, and it's lovely. It's got a great chassis, it uses rear-wheel drive, and it's powerful enough to have lots of fun at legal speeds. (Seriously, why does everyone keep complaining about "only" 200 horsepower? That's plenty for this lightweight.) But until now, I've never had the chance to experience this coupe on a truly great road. So during a recent trip to southern California, I took a jaunt out to Angeles Crest Highway for a day of HyperBlue antics. On the right road, this car is even more charming than I remember. Driving Notes I think the reason why some people complain about a supposed lack of power is because they aren't driving it correctly. Peak horsepower arrives at 7,000 rpm, and the full 151 pound-feet of torque is delivered at 6,400 rpm. So for spirited driving, don't even bother revving below 3,500 rpm. No, it's not the best sounding engine (what naturally aspirated flat-four is?), but don't let the noise fool you. Keep the 2.0-liter boxer on boil, and you'll find salvation in this 200-hp mill. To me, the BRZ's steering feel is second only to the Mazda Miata. The car's lightness is accurately communicated through the wheel, but it's direct, nicely weighted, and never void of feedback. Combined with a firm, balanced chassis, you get a great sense of what all four wheels are doing at any given time. Grip level and weight distribution is easy to sense while cornering, making it easier to push the car harder and harder. The tail steps out a smidge, and you know exactly how much corrective input to give. I love a car that works so seamlessly with the driver.

Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.