2011 Subaru Impreza Wrx Sti Limited Sedan 4-door 2.5l on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Honda, Subaru airlifting parts to bypass port labor diputes

It should be abundantly obvious that a vital element in building cars is actually having the components on hand to assemble them. A labor dispute on the West Coast between the International Longshore and Warehouse Union and management is not making that quite so easy for some Japanese automakers. Work slowdowns at the ports have pushed Honda and Subaru parent Fuji Heavy Industries into flying some parts into the country. The two automakers began shipping by airplane late last month to avoid production delays, according to Bloomberg, but it has been an expensive solution. Subaru's chief financial officer said the decision cost around $60 million more per month than sending components by cargo ship. They aren't the only companies dealing with the problem, either. Toyota reportedly stopped overtime assembly at some of its factories here because of the delays in getting parts, according to Bloomberg. The dockworkers have been negotiating on a new contract since May 2014, and the current offer on the table to them has offered a 3 percent raise, according to Bloomberg. Although, the union is reportedly considering another slowdown at 29 ports along the West Coast in the coming days. News Source: BloombergImage Credit: Nick Ut / AP Photo Auto News UAW/Unions Honda Subaru Toyota shipping port labor dispute

Subaru unveils catchily named WRX STI tS Type RA in Japan

We feel safe in saying it's time for Subaru to step away from the keyboard for a spell. The company just unveiled this new WRX STI tS Type RA in Japan, and while the car features all sorts of tricks to help it stand out from the rest of the WRX rabble, it also boasts a name that looks like the product of a good old fashioned QWERTY Hulk smash. Nomenclature aside, this WRX STI features a revised suspension with tweaked springs and dampers as well as a faster steering ratio, Brembo brakes and a front strut tower brace.
JDM buyers can pick between the ever-sexy (if loud) Tangerine Orange Pearl paint seen here, Satin White Pearl or Blue Mica. There's also available NBR Challenge Package, complete with a set of Recaro front seats, a few carbon fiber aero bits and 18-inch BBS forged wheels wrapped in Bridgestone Potenza RE070 rubber. How's that for delicious?
Subaru is only planning to crank out 300 WRX STI tS Type RA units, two-thirds of which will carry the NBR goodies.